Inside the Click

Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Monica is reviewing the term "sub-affiliate" along with the pros and cons of being a "sub-affiliate" as a content creator.

Influencer pro tip on order tracking issues is mentioned as well!

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Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can start to approach using new platforms.

• The perks of being an Influencer (0:48)
• Using new platforms, overview (3:39)
• Reddit deep-dive, including Laniege's foray onto the platform (4:32)
• Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33)
• Creator paywalls - an opportunity to leverage your superfans! (31:15)
• Our million dollar idea that will certainly happen on Instagram Subscribers at some point (33:14)
• Your follower funnel - how to find new audiences as you evolve as a Creator (41:32)

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Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes.

In today's edition:

• Pinterest launched a new body type technology that uses AI and 5 billion photos on their platform to add diversity into their AI innovations. Link here.
• Mavrck did a study showing shifts in how US creators earn their money - affiliate has increased in the past 2 years which shows the power in that data. Link here to a summary of the study.
• Insider published an article showing the resilience and growth in influencer marketing spend over social ads spend. Link here.
• LTK awards wrapped up voting this week - do we think they got a boost in sales on their platform? (Probably)
• Holiday prep: NOW IS THE TIME! Do the exercise we shared in Tuesday's data episode to set yourself up for success.

Part 2 of our 2 episode deep-dive on using data! This episode continues to dive into conversion and things you can do to boost it. We also talk a bit about Collages and how you can make these more effective.

• (:26) - Thoughts on Collages and how to use them better
• (5:38) - Is conversion rate the most important metric to pay attention to? What can you do if conversion is not as strong as it could be?

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Welcome to our 'Word of the Week Wednesday' where we break down a popular industry term that you should know, in an easy-to-digest way!

Our first episode is all about Conversion. What are people asking when they say 'can you drive conversion?'

What other topics do you want to get a deep-dive on? Let us know!

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Part 1 of our 2 episode deep-dive on using data! WE LIVE FOR THIS STUFF.

We talk about:

• (1:00) Sephora vs Ulta: loyalty program comparions and what you should link to during the sale
• (8:00) Q&A: how to use trending products in a way that will convert your audience
• (15:00) How to figure out what content is and is not working for you

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Welcome to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes.

In today's edition:

• You can finally use search in Threads. As of this week, Threads has expanded search to 'most' English and Spanish-speaking countries, including US. Be prepared for another spike in the platform.

• LTK Award nominees are out. You can cast your vote for different categories by going to a nominee's LTK shop and favoriting 5 or more of their products. Categories include family, home, beauty and fashion

• NYFW kicks off today and while it isn't the exclusive event it once was, there are some worthwhile free pop up to check out.

• Princess Polly, a Gen Z influencer favorite, has announced that it is launching its first global store, which to no surprise will be in Los Angeles

• Affiliate vs Campaign monetization (1:10)
• Diversification across platforms for better earnings (2:39)
• Facebook's algorithm changes affect external link reach. (10:14)
• High purchase intent audience means better conversion (14:55)
• Impact of external linking and app tracking (16:05)
• Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)
• Introduction of Lemon8, a visual micro-blog platform. (22:30)

Episode Links

Lemon8 https://www.lemon8-app.com/

ShopMy https://shopmy.us/home

TaptoShop https://www.collectivevoice.com/creators/taptoshop/

Facebook's Transparency Site https://transparency.fb.com/

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Here's what we're covering in today's episode:

The newest tool for your business: Impact's Creator Marketplace (4:02)

Monica & Michelle discuss Impact's new app, which is designed to simplify the influencer marketing process by providing tools for creating tracking links, managing proposals, and applying to brands. They explore the potential benefits of this platform for both influencers and brands.

Threads and Influencer Engagement (10:01)

Thoughts on Threads and its potential for creators, its decline in popularity, and its impact on influencer engagement strategies.

iOS 17 Update and Its Implications for Creators (22:09)

How the upcoming iOS 17 update might affect creators. The importance of affiliate networks in supporting creators and navigating changes brought about by software updates.

Navigating Changes in the Creator Landscape (18:54)

Adaptation and staying flexible in response to changes in the creator landscape, from social media platforms to software updates. When to experiment and pivot when necessary.

Ask Us Anything

Have a question on the influencer space or how to become more established in the creator economy? Send us your questions and we’ll get them answered on upcoming episodes. 

Let's Connect!

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The Creator industry is constantly evolving and growing at an exponential pace. You get all of these new platforms and new ways of doing things are popping up literally every day. We created the Inside the Click podcast to help you stay on top of it.

Here's what we're covering in today's episode:

• The need for an impartial data-driven perspective in the creator economy (1:33)
• Limitations of going viral (2:26)
• The future of the creator economy (14:50)
• Prioritizing affiliate or sponsored posts? (19:06)

Have a question on the influencer space or how to become more established in the creator economy? Send us your questions and we’ll get them answered on upcoming episodes. 

DM on Instagram at @insidetheclick

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FOLLOW ALONG

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Email at [email protected]