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Join host Andre Natera on the Chef's PSA Podcast as he interviews Chef Lorin Peters, the founder of Cookie Rich. Lorin shares her journey from working in prestigious restaurants like The French Laundry and Abacus to launching her own successful cookie business. Discover her unique take on cookies, business strategies, and the importance of branding and marketing. Lorin also dives into her experience at the French Laundry, her work ethic, and her advice to aspiring chefs and entrepreneurs. Don't miss this inspiring and informative conversation.

00:00 Introduction and Guest Introduction

00:32 The Cookie Rich Journey Begins

01:01 Exploring Unique Cookie Flavors

03:03 Branding and Marketing Insights

05:34 From Savory Chef to Cookie Entrepreneur

09:54 Starting a Business: From Idea to Reality

16:08 The Role of Social Media in Business Growth

20:32 Lessons from The French Laundry

26:35 The Cookie Craze

27:10 Ice Cream Memories

27:59 Entrepreneurial Insights

29:39 Starting Cookie Rich

30:21 Scaling Challenges

34:35 Mentorship and Growth

39:56 Advice for Young Chefs

51:07 Balancing Life and Work

54:11 Conclusion and Farewell

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