Today we get into the nitty gritty of the business of farming, and the way one company is helping farmers make a little extra money on the side. Scott Nelson is the CEO of Make Hay, a B2B marketing technology platform that enables brands to produce authentic and trusted agricultural-related marketing content at scale and generate extra revenue for farmers.

In the conversation you are going to learn about:

• The inside workings of big restaurant's supply chain
• The struggle of the small American farmer
• How Make Hay is helping farmers generate additional income

Make sure you check out these great clips from the show:

00:27 Meet Scott Nelson: CEO and Co-Founder of Make Hay 01:46 Scott's Journey in Marketing and Tech 04:34 Panera Bread and Food Transparency 15:17 The Birth of Make Hay 19:46 How Make Hay Works 23:05 The Farmer's Perspective 39:19 The Future of Farming 40:24 Opportunities for Small Farmers 41:03 Content Creation for Farmers 42:00 Success Stories and Examples 44:44 Challenges and Solutions 47:56 Monetizing Farm Content Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.