AllianceBernstein’s Noel Archard goes Inside the ICE House to discuss how the firm is building its ETF platform while maintaining a client-first, solutions-driven approach. He explains how AB combines research, active risk management, and global insights to solve real client needs. Archard also highlights the importance of marketing, education, and customization in reaching new audiences. He emphasizes that delivering tailored solutions and building trusted client relationships will drive the firm’s future success.

Chris Sullivan, president of Craft & Capital, joins Bilal Little on ETF Central to discuss how media strategy in the ETF industry has evolved from product-focused messaging to personality-driven storytelling in an increasingly fragmented and digital landscape. Sullivan explains how firms can modernize their communications by integrating earned and owned media, leveraging AI tools, and prioritizing authenticity to better engage both institutional and rapidly growing retail investor audiences.

Carey Lohrenz goes Inside the ICE House to share how her experience as a Navy F-14 pilot informs leadership under pressure. She explains how overplanning can mask fear and why clarity and decisive action are critical in uncertain environments. Lohrenz highlights the importance of focus, trust, and creating a culture where teams feel safe to speak up. Ultimately, she emphasizes that strong leaders build confidence through transparency, consistency, and the ability to adapt quickly.

Viking CEO Tor Hagen goes Inside the ICE House to discuss how he built the company from a small river cruise startup into a global, publicly traded brand. He explains Viking’s focus on destination-driven travel and a disciplined approach to growth rooted in consistency and long-term thinking. Hagen also highlights how clear brand boundaries, transparently detailing what Viking does and does not offer, set it apart in a crowded market. Ultimately, he emphasizes that trust, customer focus, and culture remain central to Viking’s continued success.

Michael Reinking, NYSE Senior Market Strategist, recaps a volatile week as Iran headlines drove swings in oil and markets. Despite the uncertainty, the S&P 500 pushed to fresh all‑time highs on a strong earnings backdrop. Results have broadly exceeded expectations, led by powerful growth in AI‑driven sectors like semiconductors. Economic data continues to signal resilience, supporting the rally. Focus now turns to upcoming jobs and inflation data alongside ongoing geopolitical developments.

From Lake Las Vegas, Nevada, C-Suite Network Chairman Jeffrey Hayzlett goes Inside the ICE House to discuss why businesses must operate like media companies in today’s attention economy. He explains how brands can build authentic connections through targeted storytelling, community engagement, and a focus on customer needs. Hayzlett also highlights the importance of listening, strong distribution, and meaningful conversations as podcasting and digital media continue to grow. Ultimately, he emphasizes that trust, consistency, and solving real problems are what drive lasting impact.

From Lake Las Vegas, Nevada, former NFL executive Mike Tannenbaum goes Inside the ICE House to unpack how the business and football sides of the league must operate in lockstep to drive both wins and long-term growth. He discusses the NFL’s international expansion, evolving revenue model, and how macro business trends ultimately shape roster decisions and salary cap strategy. Tannenbaum also shares lessons from building The 33rd Team, emphasizing data-driven insight, insider perspective, and disciplined leadership as the league and its media ecosystem continue to evolve.

In April Inside the ICE House aired nine new episodes.

Episode 522: Visa CMO Frank Cooper on the B2AI Study & Visa's Approach to Commerce's Next Era

Episode 523: ITT CEO Luca Savi on the SPX Flow Acquisition and ITT's Next Chapter of Growth

Episode 524: US Antimony CEO Gary Evans on Rebuilding U.S. Critical Minerals Supply Chain

Episode 525: Vinson & Elkins Chair Keith Fullenweider on Energy, Evolution & Texas' Rise

Markets in Focus: Headline Driven Volatility, AI Impact, Long-Term Signals

Episode 526: Global X ETFs Pedro Palandrani on the Global X NYSE 100 ETF & NYSE 100 Index

Episode 527: Pfizer CFO Dave Denton on Oncology, Obesity, and Pfizer's Next Growth Cycle

Episode 528: BNY's Emily Portney on Asset Servicing, AI, and the Future of Markets

Episode 529: OceanaGold CEO Gerard Bond on NYSE Listing, Strong Growth, & Responsible Mining

From Lake Las Vegas, Nevada, SHRM Chief Marketing Officer Tina Beaty goes Inside the ICE House to explain why every company must operate like a media company to cut through today’s constant noise. She shares how owning a clear point of view, humanizing brands through leadership voices, and engaging employees as ambassadors are essential to authentic storytelling. Beaty also discusses using AI as a tool for efficiency—not a replacement for human insight—and how SHRM has embedded content strategy directly into its business strategy to drive long-term relevance and impact.

From Lake Las Vegas, Nevada, former acting U.S. Secretary of Veterans Affairs Peter O’Rourke goes Inside the ICE House to share how his military roots shaped a leadership style focused on responsibility and results. He reflects on rising through government by seizing opportunities, driving accountability, and helping advance reforms like the bipartisan VA MISSION Act. O’Rourke also offers perspective on navigating geopolitical uncertainty and adapting large institutions to better serve veterans in the future.