Get an inside look at semen collection and processing at Select Sires, with Vice President of Semen Processing and Quality Control, Lucas Helser. Lucas walks through his 16‑year journey with the cooperative and explains the science, technology, and precision behind semen processing for the dairy and beef industries. He breaks down how semen quality is measured, what drives fertility success, and why strict lab protocols matter. Listeners will also learn how research, innovation, and the Program for Fertility Advancement™ (PFA™) help deliver dependable results to farmers around the world.