Technology threw a curveball this week — but the show goes on. In today's episode, Doug breaks down what's coming at this year's NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym.

We're also gearing up for nine straight days of live podcast episodes at the NFR, hosted from the Fenoglio Boot Booth inside Cowboy Christmas. Athletes, stock contractors, PRCA leaders, and industry voices — Doug previews the full lineup and what fans can expect.

If you've been curious about the new Hooey Fit App or want a deeper look at what's inside each track, this walkthrough is for you.

This episode is brought to you by Rodeo Now, the performance-tracking app built for rodeo athletes. Record your rides and runs, break them down in slow motion, and search any animal by name to get the information you need before you nod your head. Download Rodeo Now for free in the Apple App Store and Google Play.

0:00 – Rodeo Now App Partnership

Doug kicks off with exciting news about partnering with the Rodeo Now app, a tool built for recording, logging, and breaking down your runs and rides in slow motion — including intel on your stock draw. The perfect pairing for athletes who want to study and improve their performance.

1:00 – What Happened to Today's Planned Episode

Originally, this episode was meant to feature Kate Jackson, a sports mechanic who uses elite movement-testing technology to break down athletic patterns. Technical issues = episode lost. Don't worry — it's being re-recorded.

1:45 – NFR Week: The Chaos + The Magic

Doug shares how the timing couldn't be worse — the NFR starts in just four days. He talks through:

• Why the NFR is the "Super Bowl" of the western lifestyle

• Energy and anticipation around Vegas

• The curveball of EHV restrictions canceling major side-events

• How athletes can reframe setbacks into preparation opportunities

2:45 – Live Podcast Schedule at the NFR

Champion Living will host nine straight days of live shows at 10 AM (two at 11 AM) from the Olio Boot Booth inside the Las Vegas Convention Center.

Expect episodes with:

• NFR athletes

• Retired champions

• PRCA leadership

• Stock contractors

• Country music artists

• Western industry voices

The goal: real stories, not highlight reels. Fans are invited to attend, meet guests, and hang out.

4:45 – Deep Dive: The New Hooey Fit App (Formerly Champion Living Fitness)

Doug breaks down why the app was rebranded and how the collaboration with Hooey Brands happened.

Joey (Hooey CEO) believes in:

• Investing in rodeo athletes

• Developing the next generation

• Making high-performance training accessible

• Elevating the entire sport

This partnership makes it possible to offer ALL programs + mobility + Bulletproof Shoulders + communities for just $19/month.

6:00 – What's Inside the App? (Guided Walkthrough) Roughstock Blueprint

For:

• Bareback Riders

• Saddle Bronc Riders

• Bull Riders

• Bullfighters

Includes:

• Every roughstock-specific plan

• 2 mobility programs

• Bulletproof Shoulders

• Varied training + progression

• Ability to mix across events for balanced development

Timed-Event Athlete Track

For:

• Ropers

• Barrel Racers

• Dismount Athletes (tie-down, calf ropers, goat tiers)

Includes:

• Intro & progression paths

• Shoulder prehab (critical for ropers)

• Mobility

• Access to ALL timed-event programs

Doug emphasizes treating your body like a business — don't keep paying entry fees without improving your chances of winning.

Beyond the Arena (General Fitness Track)

For:

• Hunters

• Ranchers

• Everyday athletes

• Anyone who wants to get stronger

Includes:

• Backcountry plan

• Women's Built Strong program

• Mobility + Bulletproof Shoulders

• Only $9.99/month

Free Resources Inside the App

Doug highlights the free section every user gets:

• 5 Things I Wish I Knew Before I Started in Pro Rodeo

• Rodeo Parent Guide

• Pre-Ride Warm-Up Guide (the #1 requested resource)

These are free PDF downloads for every user.

Built-In Podcast Links + YouTube Channel

One centralized place to watch, listen, and learn.

Community Features (Paid Users)

Doug breaks down the Q&A and coaching support inside the paid community:

• Post your rides for critique

• Get direct feedback from Doug

• Tips & tricks weekly

• Conversations with other athletes

• Progress tracking for weights, reps, time, lessons completed

14:45 – When You Need More Than Just the App

Doug explains the difference between:

App-Based Training

Great for:

• Self-motivated athletes

• New riders

• Responsibility-driven athletes

• Anyone who needs structure

Individualized Coaching

Built for:

• Specific goals

• Injury management

• Accountability

• Personalized programming

• Schedule-based training

• Direct coach communication

Every individualized coaching relationship starts with a full evaluation and custom program build-out.

16:45 – Why the App Exists

Doug closes the walkthrough by sharing the mission: When he started rodeoing, there were zero training resources for rodeo athletes. The Hooey Fit App removes that barrier forever by giving athletes real training systems at an accessible price.

17:15 – Quick NFR Preview + New Programs Dropping

Doug teases:

• Fresh timed-event programs

• Power-focused plans for roughstock athletes

• Daily NFR content

• Live episodes dropping throughout the week

If you're at the NFR, stop by and say hello at the Fenoglio Boot booth. Doug, Logan, Paul, and the team will be there every day at 10 AM.

Download the Hooey Fit App powered by Champion Living — free to download, loaded with free resources, and only $19/month for full access to every program we've ever built.