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In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Michael Dillard, the CEO of Century Martial Arts. They discuss Michael's journey to becoming CEO, taking over from his father, who founded the company.
The conversation covers family dynamics in business, Michael’s early exposure to the company, and his passion for martial arts. They explore the challenges and strategies behind product development, including the need for better-fitting uniforms, particularly for women, and the efforts to innovate with new technologies. Michael also shares insights into market trends like the rise of Jiu Jitsu and kickboxing, and the company's focus on maintaining brand integrity against knockoffs. The discussion concludes with plans for the upcoming Super Show.
Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1
If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, schedule a call with Matthew HERE to see if we’re a good fit for your goals.
Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/
By Matthew Brenner5
1212 ratings
In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Michael Dillard, the CEO of Century Martial Arts. They discuss Michael's journey to becoming CEO, taking over from his father, who founded the company.
The conversation covers family dynamics in business, Michael’s early exposure to the company, and his passion for martial arts. They explore the challenges and strategies behind product development, including the need for better-fitting uniforms, particularly for women, and the efforts to innovate with new technologies. Michael also shares insights into market trends like the rise of Jiu Jitsu and kickboxing, and the company's focus on maintaining brand integrity against knockoffs. The discussion concludes with plans for the upcoming Super Show.
Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1
If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, schedule a call with Matthew HERE to see if we’re a good fit for your goals.
Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/

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