In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Michael Dillard, the CEO of Century Martial Arts. They discuss Michael's journey to becoming CEO, taking over from his father, who founded the company.

The conversation covers family dynamics in business, Michael’s early exposure to the company, and his passion for martial arts. They explore the challenges and strategies behind product development, including the need for better-fitting uniforms, particularly for women, and the efforts to innovate with new technologies. Michael also shares insights into market trends like the rise of Jiu Jitsu and kickboxing, and the company's focus on maintaining brand integrity against knockoffs. The discussion concludes with plans for the upcoming Super Show.

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