In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music business.

Amber breaks down the importance of visual identity, distinctive perspective, consistency, mystery, and competitiveness when building an artist brand that can actually last.

She uses examples like Rihanna, Sabrina Carpenter, Zara Larsson, Ice Spice, Sexyy Red, Kanye West, Pink, Ne-Yo, Summer Walker, Beyoncé, Drake, and Taylor Swift to explain how artists build recognition, trust, fan engagement, and long-term connection.

The conversation also gets into authentic world-building, Summer Walker’s rollout strategy, why marketing should solve fan frustration, how oversharing can hurt longevity, and why music is still a competitive sport.

A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, visual identity, music marketing, rollout strategy, and artist development.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook