How do artists get discovered on Spotify today?

In this clip from The Manager’s Playbook, Mauricio Ruiz and Bryan Johnson from Spotify talk about the future of music discovery, editorial playlists, algorithmic recommendations, and what artists should understand about Spotify for Artists.

Bryan explains why both editorial and algorithmic playlists still matter, how active listening signals like searches, saves, and direct adds influence discovery, and what actually happens when artists submit music through Spotify’s playlist pitch tool.

They also discuss sustainable artist careers, the role of human editors, and why real fan behavior still matters in an increasingly algorithmic music economy.

For artists, managers, and music executives, this is a clear look at how discovery works now and how artists can better position their music to be heard.

Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Topics Covered:
00:00 Humans Behind Music Tech
00:07 Future of the Music Economy
00:47 Sustainable Artist Careers
01:07 Editorial vs Algorithmic Playlists
03:14 Active Listening Explained
04:57 Why Editorial Still Matters
05:17 Inside Spotify’s Pitch Tool
06:58 How Spotify Editors Listen
07:58 The 100,000 Tracks a Day Problem