In this clip from The Manager’s Playbook, Omar Grant breaks down why artist development no longer lives only inside record labels.

As Rihanna’s longtime A&R, former Roc Nation co-president, and founder of Chapter A.R.T. Music Publishing, Omar has seen how real development actually happens: through time, trust, taste, honest feedback, and the right people around the artist.

Omar explains why producers, managers, and trusted creative partners now often play the role traditional A&Rs used to own. He also gets into building trust with artists like Rihanna, hearing great records in rough demos, why trend-chasing is not real A&R, and how songs go from good to great.

A sharp conversation for artists, managers, producers, songwriters, aspiring A&Rs, and music executives trying to understand how long-term careers are really built.

Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ

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