Let's take a trip inside Sphere in Las Vegas. This is a story about James Dolan's wild idea coming to life. We discuss U2's expensive yet lucrative residency, the 'Postcard from Earth' that prints money, and the endless advertising opportunities, and more. We break down the business, strategy, and challenges for the entertainment venue.

I'm joined by Tati Cirisano from MIDiA Research to break it all down. Listen wherever you get podcasts!

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