Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known for breaking agency norms, they’ve built a reputation by sharing their process and work-in-progress design files publicly. Is sharing their secret sauce… actually their secret sauce? Learn more as we dive inside the studio.

To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Sara Pepper.

Link to Future London Academy: bit.ly/FutureMBA