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Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered
Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.
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By Kellogg School of Management
4.8
9090 ratings
Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.
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