Insights Unlocked

Insights Unlocked

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Insights Unlocked episodes

  • Uncovering your customers' key moments as a design target with Patrick Quattlebaum from Harmonic Design

    We all have special moments. There are signature moments, critical moments, key moments, moments that matter, moments of truth and so forth.

    For this week's episode of the Human Insight Podcast, we talk with Patrick Quattlebaum, Co-founder and CEO of Harmonic Design and author of Orchestrating Experiences. 

    Quattlebaum believes moments are a powerful concept worth exploring. 

    "What I have been fascinated by is this concept of moment and how it can be an architectural element that we can think about: this moment occurs and this event occurs that we can actually observe and that we can collect data on and that we can then do additional research to then really understand the dynamics around that moment," he said. "And that taps into some systems thinking in terms of drilling into structure and mental models and can we then start to see moments as a design target together? 

    "We can measure it, we can try to understand it, understand how moments are connected to one another.  And if we start using that similar language, and using the term the same way, it can unlock that cross functional collaboration that companies find it really hard to get everybody focused on the same thing."

    Besides the concept of moments, we also discussed: 

    • How do you engage more stakeholders in the process, especially when not everyone is a designer?
    • The concept of zooming out
    • The role storytelling in sharing insights across the organization
    • 43 min
    • Why your organization needs a Radical Product Thinking mindset with Radhika Dutt

      We talked with Radhika Dutt in this week’s episode of the Human Insight Podcast. Radhika is an engineer, entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. She is currently Advisor on Product Thinking for the Monetary Authority of Singapore, Singapore’s central bank and financial regulator. 

      She is also the author of Radical Product Thinking: The New Mindset for Innovating Smarter. 

      Among the topics discussed included: 

      • Why do you think iterative product design is a bad thing?
      • How can product team leaders best mitigate risk in developing products?
      • What are the challenges with Lean and Agile with product development?
      • What are the seven diseases of product strategy & development?
      • What are Three Pillars of Radical Product Thinking?
      • 48 min
      • Great research is only half the job - Monal Chokshi, Senior Director, Head of Research & Insights at Dropbox

        Monal Chokshi is the Senior Director, Head of Research & Insights at Dropbox. She has built and led UX teams for over 10 years, including those at Lyft, Intuit, and SoundCloud. On this episode she reflects back on some of her past talks about leadership and shares ways researchers can build a team from the ground up as well as elevating research teams that already exist.

        15 min
      • Making UX measurement manageable - Christian Rohrer, Vice President of Experience Design at TD Bank

        Christian Rohrer, Vice President of Experience Design at TD Bank shares his expertise in UX measurement, specifically the PURE Method. Pure stands for Pragmatic Usability Rating by Experts and is a usability-evaluation method that attempts to quantify how difficult a product is to use and provides qualitative insights into how to fix it, without costing a lot of time or money.

        15 min

      About Insights Unlocked

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      What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results?

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