In this episode, Cole sits down with Robin Thurston, CEO and founder of Outside Interactive, to discuss the importance of inspiring people to engage with the outdoors. They explore the cycle of inspiration, activation, and celebration, emphasizing the role of storytelling and user-generated content in motivating outdoor activities. Robin shares insights on the challenges posed by content overload and the evolving landscape of advertising, while also highlighting the need for brands to adapt to change in the outdoor industry. The discussion also touches on the role of social media in promoting outdoor activities, the necessity of original content for storytelling, and the evolving landscape where brands must act as media companies.

Key Takeaways

• Inspiration is the first step in getting people outdoors.

• The outdoor industry faces competition from technology and indoor entertainment.

• Storytelling remains vital, but the quality of content is declining due to AI.

• Change is constant, and adaptability is key in the outdoor industry.

• Authenticity in storytelling will attract audiences in a content-saturated world

• The outdoor industry must support each other to grow.

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This podcast is produced by Port Side Productions. We craft effective, emotionally-powered videos for outdoor brands.

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