INspired INsider Podcast

Travis Lee coFounded 3D Mail Results with his dad Keith Lee in 2007. 3D Mail has helped over 10,000 business owners increase the response and profit using direct mail. They help direct mail marketers increase their return using clutter busting 3D mail products and grabbers. They have a selection of over 600,000 promotional products you can use to make sure customers or prospects never forget about YOU!

Here’s a glimpse of what you’ll learn:

• [0:24] Jeremy’s introduction of Travis Lee and his company, 3D Mail Results.
• [1:20] How Bill Glazer got started using Travis Less’ service.
• [3:58] How his mastermind group encouraged him to create the business.
• [5:30] How Jeremy first began working with his father.
• [7:01] What Travis wanted to do when he was young.
• [8:47] Things Travis’ son wanted to do in order to make money.
• [9:50] Getting new ideas from walking through toy stores.
• [16:40] The benefits of getting on the phone with your clients.
• [17:55] The type of people who Travis’ company sells to.
• [19:33] How big name marketers use 3D mail for great results.
• [25:13] How 3D marketing plays on the human bent toward curiosity.
• [26:30] Why people don’t use 3D Marketing.
• [34:59] Campaigns that work for dentists, etc.
• [38:50] Timeframes for doing follow up in varying niches.
• [45:20] Ideas for choosing the right 3D mail piece.
• [48:25] Follow ups for new residents to the area.
• [56:40] The most successful campaigns Travis has seen.
• [1:04:00] The biggest mistakes people make using 3D mail.
• [1:07:00] One of the “foul ball” experiences Travis went through.
• [1:10:00] One of the “home runs” Travis’ company did for a client.
• [1:14:05] How you can connect with Travis and 3D Mail Results.

In this episode…

Travis Lee has grown up seeing the power of marketing, literally. His father was involved in mastermind groups with the likes of Bill Glazer and Frank Kern and Travis learned early on how effective a professional and consistent direct mail campaign could be. After he graduated from college his father insisted that he listen to a set of tapes that set him on his way to becoming a direct response marketer in his own right.

Teaming up together, Lee and his Dad have created www.3DMailResults.com, a direct mail company that does things a bit out of the ordinary along the lines of what Travis saw from his Dad’s friends in the past. 3D Mail Results sends out what was once called “lumpy mail” - envelopes with small sized items inside that attract attention and spark curiosity. On this episode of Inspired Insider you’re going to hear a wealth of success stories and ideas for how these kinds of creative mailings can increase business in incredible ways.

The allure of “lumpy mailers.”

Imagine pulling up to the mailbox and grabbing the pile of envelopes that are typically there. As you do, you feel something hard and, well, lumpy in the stack. Your mind immediately begins to wonder what was sent to you that feels to big and unusual. That’s the power of 3D Mail Results’ marketing methods. The unusual shape and feel of the items they send out start their magic by piquing curiosity, increasing the open rate of their marketing messages dramatically.

Receiving a 3D Marketing Results package goes beyond curiosity… it also lodges in your memory because of the creative angle of the marketing message coupled with the small item that goes along with it - a boomerang for a “we’d like you to come back” appeal, a pill bottle for accompanying a “aren’t you sick of high insurance rates” advertisement. You get the idea? This creative brand of marketing can increase your business significantly, so make sure you listen to the ways Travis Lee’s company could make it happen for you.

If you need a boost to your bottom line this creative method of direct mail marketing could get you more return clients and new customers than any other, the stats prove it. Be sure to take the time to listen to the is great conversation that features Travis Lee of 3D Mail Results. It’s on this episode of Inspired Insider.

Resources Mentioned on this episode

• www.3DMailResults.com
• www.3DMailResults.com/Book - Get the free headline and copyright letters in the book
• Dan Kennedy
• Bill Glazer
• Frank Kern
• Alex Mandossian
• Magnetic Marketing

Laura Roeder is the founder of MeetEdgar.com which is a social media automation tool designed to prevent updates from going to waste. Basically you don’t have to keep feeding in posts because it recycles them for you! Since Edgar's launch they have grown to 16 employees and have more than $2.8 million in annual recurring revenue AND they've bootstrapped the entire way.

Here’s a glimpse of what you’ll learn:

• [0:24] Jeremy’s introduction of Laura Roeder, founder of Edgar.
• [1:09] One of the lowest points in Laura’s entrepreneurial career.
• [3:30] Working out the details of leaving the partnership.
• [4:58] Laura’s proudest moment with Edgar.
• [5:56] Tips for keeping the company culture healthy.
• [7:05] Tools the team uses.
• [7:25] Mentors in Laura’s life.
• [9:03] The time savings that Edgar provides.
• [10:31] Laura’s favorite success stories from Edgar clients.

In this episode…

For every entrepreneur who gets involved in a partnership situation it’s clear from the outset that there will be difficult moments keeping the partnership healthy. For Laura Roeder, that was not such a big deal. What she found to be extremely difficult was when she discovered in her own heart that it was time to move on from the company she had helped the founder establish and build.

The relationship she had developed with her co-founder was strong, which is what made it so hard to break the news that she had decided to leave. On this episode of Inspired Insider Laura shares the difficulty of that decision, how she broke the news, and the results that came of it.

Laura Roeder also shares some tips on this episode for co-founders or teams about how to discuss and structure agreements centered around the eventuality that one of the parties might leave the company. It’s something that was not done in her experience which she suggests that everyone in a partnership or co-founder situation address from the outset.

Team culture: Tips to make it healthy

Laura Roeder loves working with the team she’s gathered to make Edgar a terrific social media management system. The culture is great, the team actually enjoys working together, and the chemistry is great. On this episode Laura shares some of the things they do to keep the culture strong. You won’t want to miss her fun ideas, on this episode of Inspired Insider.

Resources Mentioned on this episode

• http://meetedgar.com
• http://meetedgar.com/edgar-on-air/
• www.Slack.com
• www.Trello.com
• www.Asana.com
• www.HelpScout.com
• www.Stripe.com
• Connect with Laura via Twitter: @LKR

Roy Krebs is cofounder of Natural Stacks with Ben Hebert (A-BEAR). Natural Stacks creates open-source dietary supplements for optimal performance. One of their flagship products CILTEP® is a nootropic used by athletes, rocket scientists and silicon valley execs. They founded Natural Stacks in 2013 and generated 7 figures in their first year. We have a lot to learn from them on building a business.

Here’s a glimpse of what you’ll learn:

• [1:02] Jeremy’s welcome and introduction to this episode with guest Roy Krebs.
• [3:14] Roy shares his experience with Martin Jacobson, winner of the 2014 World Series of Poker.
• [11:08] The importance of high-profile testimonials for the Natural Stacks products.
• [11:52] The typical wants and needs when a celebrity is considering being sponsored by your product.
• [14:34] How Roy got Dave Asbury on board with Natural Stacks.
• [16:36] The inspiration behind the name of one of their flagship products, Ciltep.
• [31:06] The thought process behind the open-source approach.
• [35:22] Some of the concerns they dealt with early on in Natural Stacks.
• [37:05] The process of patenting Ciltep.
• [41:58] How Roy tackles his day.
• [49:42] The role of clinical trials in product development.
• [52:52] The decision to move from remote workers to creating a central office in Austin, TX.
• [1:03:25] The move to transition to a new team of people and why they felt it was necessary.
• [1:15:47] What Natural Stacks intends to focus on during the clinical trials.
• [1:18:01] Getting the products ready for the market.
• [1:27:37] The process from product launch to starting to get sales.
• [1:37:44] What’s in the pipeline for Natural Stacks.
• [1:41:30] What’s worked in marketing for Natural Stacks?
• [1:48:52] What eCommerce platform has worked well for Natural Stacks?
• [1:54:57] The low point for Natural Stacks.
• [1:58:01] The proudest moments for Natural Stacks.

In this episode…

Entering the natural products marketing doesn’t come without challenges. From gaining trust to attracting high-profile testimonials, every detail matters to the future of your business. For Natural Stacks, the focus on producing top quality products with full transparency has been at the core of everything they do. Why full transparency? Well, as co-founder Roy Krebs explains, it’s the best way to gain trust and create products you can truly believe in.

The open source approach of Natural Stacks truly makes it stand out among competitors. Roy explains their disclosure of every last detail of each ingredient and why it’s something Natural Stacks will always do. He also shares how building that level of trust eliminates the worries that might normally cross your path as the business grows. It’s this level of integrity and quality, Roy says, that has attracted high-profile people like Martin Jacobson, Dave Asprey, and Tim Ferris to their line of products.

Roy discusses the decision to patent their flagship product, CILTEP and the process of doing so. He also shares the value of product testing and clinical trials in order to gain even more credibility in the market.

As they approached the launch of CILTEP, Natural Stacks knew they had to spread the word in order to enter the market with a bang. Roy shares their strategies after production and why they chose to send out a bunch of free product in order to support their launch.

Roy’s optimism is clear throughout this conversation and it’s obvious that it’s played a key role in the success of the company. In closing, he shares the low point and high point of the evolution of Natural Stacks and what’s coming next for this flourishing natural products company.

Resources Mentioned on this episode

• www.NaturalStacks.com
• www.Shopify.com
• Dave Asprey
• Martin Jacobson
• Tim Ferris

Matt Geddie is coFounder of Skinny and Company. They sell Coconut Oil products that have its origins in the jungles of Vietnam. They bootstrapped the company to over 800K in revenue per year and have a special patent pending technology on how they extract the coconut oil.

Here’s a glimpse of what you’ll learn:

• [0:11] Jeremy’s introduction of today’s guest, Matt Geddie.
• [1:28] The lowest moment Matt has experienced as an E-commerce vendor.
• [3:27] The proudest moment Matt has experienced.
• [4:19] How Matt got attention at their most successful trade show.
• [5:41] The power of a unique product story.
• [6:09] Why “Skinny and Company” as a brand name.
• [7:10] Final advice for E-commerce businesses.

In this episode… What would you do if you had your biggest day of product sales ever - 11000 orders - and the next day discovered that you couldn’t fulfill those orders?

That is exactly what happened to today's guest, Matt Geddies, founder of Skinny and Company, a manufacturer of coconut oil products that are taking the market by storm. On this episode you were going to hear that story, how they overcame that crushing news, and how they've moved forward to dominate their space in the industry.

Crushing it at a trade show and the power of a compelling product story.

It's easy to create a product. It's easy to sell it. But it's not easy to create a compelling story behind the product that motivates people to purchase it and remain loyal customers. Matt and his team experience their greatest success that a recent trade show where their product became one of the most in-demand items in the convention hall. He says that the secret was simply telling the story of the product and standing back to take the orders as they came in.

Does your product have a compelling story? If not, how can you position it in a way that the story behind it rises to the surface? These are the things today's gas, Matt Geddies recommend to E-commerce businesses he wants to take the next step toward making their company shine. You can hear Matt's story and his advice on this episode.

Resources Mentioned on this episode

• Today’s sponsor: Acuity Scheduling
• www.SkinnyandCompany.com

Roger Sharpe who is one of the most idolized people in pinball history. He is the Babe Ruth of pinball when he called his shot in 1976 to help legalize pinball. Roger was considered one of the top players in the world and now his sons are among the top in the world also. He has worked in game licensing and marketing for over 35 years.

Here’s a glimpse of what you’ll learn:

• [0:24] Jeremy’s introduction of Roger Sharpe, pinball businessman and legend.
• [1:40] Why Roger gets emotional talking about his life and career.
• [4:15] When Roger’s sons began to beat him at pinball.
• [9:30] How a person trains for a pinball tournament.
• [15:02] The winnings of major pinball tournaments.
• [16:10] What was the pinball game Roger dominated the most?
• [18:15] The thought process behind designing pinball machines.
• [27:44] What makes a pinball game more expensive or costly?
• [31:15] How Roger got to own the first pinball game ever patented.
• [35:35] The origin of Roger’s pinball book.
• [40:00] Roger’s young life and what he aspired to and did as a kid.
• [48:50] How the desire to be good a pinball came about.
• [53:40] The “Drunk History” thing Roger was involved in (see it below).
• [57:05] How Roger got the gig writing a feature in GQ Magazine.
• [1:18:11] Strange laws surrounding pinball playing that Roger has experienced.
• [1:23:01] Testifying in city council in New York City to get pinball legalized.
• [1:30:10] The “Babe Ruth” type call Roger made in his demonstration.
• [1:33:14] The most successful licensing deal Roger was able to put together.
• [1:45:37] Working in marketing, tradeshows, and licensing for manufacturers.
• [1:49:03] The mechanics of setting up a licensing deal.
• [1:51:16] How licensing deals are partly predicting the future.
• [2:10:10] Working with Arnold Schwarzenegger on a licensing deal.
• [2:13:02] Roger’s lowest point in Roger’s life: The loss of his Dad.
• [2:16:36] The proudest career accomplishments.
• [2:19:13] The most difficult situation to track down to gain permission for a product.

In this episode…

When you think of pinball, you probably think of flashing lights, ringing bells, and distinctive sounds that only come from a pinball machine. That is the world of Roger Sharpe. Roger is a legend in the pinball industry, being one of the most successful pinball players in all history, and also a licensing agent and industry Rep. who has been very instrumental in shaping the industry.

On this episode of Inspired Insider, Jeremy talks with Roger about how he got into Penn ball in the first place, what it was about the game that drew his interest and kept him so absorbed in it, and how he carved out his place in the industry during the time when confusion about the nature of the very game he played was part and parcel of the era he lived in.

Roger has many observations to share from his time as a competitive pinball player and also from his experience in leading the charge for fairer laws regarding pinball machines and their use, and the licensing and distribution pinball machines as he worked for big manufacturers of the games. His lessons go beyond business, into all areas of life, thinking, and action.

On this episode Roger will share his lowest point in life, the death of his father, and also his highest points both in life and in his career. It's obvious from listening to Roger that he still has passion for the game that brought him notoriety and opportunity.

Resources and People Mentioned on this episode

• Steve Larson
• www.IFPApinball.com
• GQ Magazine
• Roger’s book.

Matt Miller is Founder of School Spirit Vending. The combined efforts of his business and his franchisees, allowed them to sell over 5 million stickers last year alone while helping schools raise funds. School Spirit Vending has accumulated over $12 Million in sales over the past few years.

Here’s a glimpse of what you’ll learn:

• [0:36] Jeremy’s introduction of Matt Miller, founder of School Spirit Vending.
• [1:07] Did you ever think you’d sell over $12M in stickers?
• [1:48] What were you thinking when you first started this? What were your goals?
• [2:52] What was really tough back when you were trying to dig yourself out of that hole?
• [4:45] How do you handle things like that with your family?
• [6:32] What was your low point and how did you push through?
• [8:55] Your proudest moment?
• [9:47] What do you do today that makes you realize how far you’ve come?
• [11:53] Where you can find Matt.
• [13:10] Tell us about your comic book company.

In this episode…

Sometimes success comes after you’ve hit rock bottom. For Matt, the journey to success was paved with many struggles and - at times - wondering how he and his family would survive. In this open and inspiring chat with Jeremy, Matt shares his low point, his high point, and what it’s been like to overcome so much along the way.

Selling $12 million in stickers through his vending machines didn’t come easy. In fact, Matt hit a very low point before working his way to this level of success. He discusses some of the lowest point in his journey, including collecting aluminum cans with his son to survive. Matt also gives us insight into how his family honors the struggles of the past in order to always remember how far they’ve come.

After working so hard to dig his way out of a hole, Matt has seen many high points. One of the highlights was when they attending their very first trade show and got affirmation that what School Spirit Vending had to offer was, in fact, something of value. He also discusses the feeling of gratitude and pride he has knowing that he’s able to pay cash for college tuition so his kids don’t have to incur debt.

In closing, Matt discusses a passion project, a comic book series called Marlin and Percy. As a comic book lover, he was inspired to create this series as a way of offering parents a principle-based comic as an alternative to some of the darker comics out there.

Resources Mentioned on this episode

• School Spirit Vending
• www.MarlinAndPercy.com
• FREE e-book: Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

Dr. Lane Sebring has practiced medicine in Wimberley, Texas, for over 21 years.

He provides patients with a comprehensive healthcare experience and a “natural pharmacy” providing nutritional and herbal remedies.

​Dr. Sebring has served as a board examiner for the American Academy of Anti-Aging Medicine.

Dr. Loren Cordain the author of the Paleo diet stated that Dr. Sebring is the first physician to base his practice around the Paleo Diet, which he believes is the diet humans are designed to eat.

Here’s a glimpse of what you’ll learn:

• [0:36] Jeremy’s welcome and introduction to this episode with guest Dr. Loren Cordain.
• [1:24] The latest research he’s working on that he’s most excited about.
• [4:27] What autoimmune diseases do you believe are most impacted by the Paleo diet.
• [7:45] When do you think the paleo diet really caught on? And what caused this to happen?
• [13:56] The landscape prior to Dr. Cordain’s book, The Paleo Diet.
• [21:24] Dr. Cordain’s talk in Greece and how this helped him shift his focus to nutrition.
• [25:13] What is considered the true Paleo Diet?
• [34:28] Dr. Cordain’s research on dairy.
• [39:25] The ideal protein to carbohydrate ratio for humans.
• [40:28] The reasons for writing a revised edition of The Paleo Diet.
• [48:56] What would you say is your proudest research development?
• [50:57] How did Dr. Lane Sebring and Dr. Cordain meet?
• [59:31] Dr. Sebring’s questions for Dr. Cordain.
• [1:08:16] The evolution of Paleo and how it coincides with the advent of the Internet.
• [1:21:04] Do you need to follow the diet strictly in order to see benefits?
• [1:34:48] Enjoying the benefits of evolution without the violence of our current culture.
• [1:38:53] Nutrition is applied biology.
• [1:43:59] Looking at our hunter-gatherer ancestors to better understand our nutritional needs.
• [1:46:17] Final thoughts.

In this episode…

When it comes to nutrition, there is much debate in the scientific community as to the best approach to optimize health while minimizing the risk of disease. It’s clear that Dr. Loren Cordain is the foremost expert in The Paleo Diet, which is why this discussion is such an important one. Dr. Cordain shares insight into everything from the basics of Paleo to the risk factors for autoimmune diseases to the influence of our hunter-gatherer ancestors on our current nutritional choices.

Dr. Cordain offers great insight into the beginnings of the Paleo diet, the study of which was ignited by Dr. Boyd Eaton in 1985. It was Dr. Eaton that inspired Dr. Cordain to join him as an advocate for Paleo and continue studying it’s short and long-term benefits for people of all ages. Dr. Cordain sheds light on everything from dairy to legumes to carbohydrates, as well as the realities of what our bodies are designed to consume.

Dr. Lane Sebring joins the chat to have an insightful conversation with Dr. Cordain, asking many high-level questions that allow us to better understand our nutritional needs as well as the many benefits of the Paleo diet. Their discussion helps us grasp the realities of evolution and the fact that, just 300 generations ago, we weren’t consuming dairy or legumes, which is why they can create problems for many of us.

As they close out their discussion, Dr. Sebring and Dr. Cordain offer some final thoughts on Paleo and how critical it is that we increase our focus on nutrition and the massive impact it has on humanity. They believe our biggest priority must shift to nutrition in order to eliminate health as our biggest problem. Dr. Cordain also pays homage to the people who laid the foundation for the work that he’s done, most notably Dr. Boyd Eaton.

Resources Mentioned on this episode

• www.ThePaleoDiet.com
• www.SebringClinic.com
• BOOK: The Paleo Diet

Jason VandeBoom is founder of ActiveCampaign, which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing.

Here’s a glimpse of what you’ll learn:

• [0:37] Jeremy’s introduction of Jason VandeBoom, founder of ActiveCampaign.com.
• [0:57] What’s been the lowest point for ActiveCampaign?
• [2:34] What was the most painful part as far as products?
• [3:53] How do you disconnect from that level of stress when you go home?
• [5:36] The proudest moment for ActiveCampaign.
• [6:16] What are you most excited about in the future of ActiveCampaign?
• [7:16] The proudest customer experience you’ve had.
• [8:16] What’s the most unique type of business you work with?
• [9:00] Jason’s final thoughts.

In this episode…

For Jason VandeBoom, growing his company, ActiveCampaign, hasn’t always been easy. Like most businesses, there have been bumps on the road and times when he wasn’t sure if they could keep pushing forward. Jason shares the high and low point for ActiveCampaign, along with some useful insight into how he’s grown the business into the success it is today.

What’s been the low point for ActiveCampaign? Jason discusses the low point, which came in 2008 after his honeymoon. When Jason returned from his 2-week honeymoon, things were not going well for the company. He offers insight into the cause of the problems and how they were able to move forward and overcome the issues. Jason also shares his key learnings from this low point and how he’s avoided similar problems later on.

Jason goes on to discuss one of the most painful parts of facing the issues in 2008 - realizing he had people focusing on the wrong product. He shares how long it took to regain stability, as well as the toll it took on him personally.

How do you disconnect from work when you go home? For Jason, disconnecting is a challenge. He shares how his family has helped him learn to disconnect and why it can be tough to do so when you’re passionate about the business.

What’s been the high point for ActiveCampaign? Jason shares why the past 6 months have been the high point for the company and some of the things that have contributed to their current level of success. He also discusses what’s next for ActiveCampaign and why the customer experience is so valuable to him. In closing, Jason leaves us with some final thoughts about how you can better utilize your time with automation.

Resources Mentioned on this episode

• www.ActiveCampaign.com

Dr. Jonathan Carp Founded MiracleNoodle after visiting a friend in Japan. The miracle noodles have zero calories and zero net carbs. The company has sold millions of packs of noodles worldwide and have been featured on Dr. Oz, Rachael Ray and all over the news and media.

Here’s a glimpse of what you’ll learn:

Pre-show banter (this is interesting stuff!)

• [0:01] What Jonathan’s business does at trade shows.
• [0:08] What’s in the pipeline for Jonathan and Miracle Noodle.
• [0:31] Some products Miracle Noodle creates.
• [1:03] The hardest products to source and produce.
• [1:45] Keeping quality high for all products.
• [2:41] This highlight of his last trip to Japan.
• [3:37] Protecting your ideas in the industry.

Outline of the interview

• [4:42] Jeremy’s welcome and introduction to this episode with guest Dr. Jonathan Carp.
• [5:20] Who is Dr. Jonathan Carp? Here’s Jeremy’s introduction…
• [5:49] How is it possible to create noodles with zero calories and zero net carbs.
• [6:15] The target market for MiracleNoodle.
• [7:06] What really works with boosting sales for MiracleNoodle?
• [7:56] A fun split test they did for MiracleNoodle.
• [9:35] Analyzing incoming traffic and adjusting targeting accordingly.
• [10:27] Understanding analytics and how to focus your time where it will make the biggest impact.
• [11:02] The challenge of segmentation and how to tackle it.
• [11:53] The MiracleNoodle newsletter and how to create focused, effective content.
• [14:01] The value of offering educational content in the newsletter.
• [15:33] The role of retail distribution in MiracleNoodle’s success.
• [16:54] Networking at tradeshows and how it helps you figure out what works.
• [20:42] How did Jonathan know MiracleNoodle was ready for retail?
• [21:20] The biggest challenges Jonathan faced as the business grew.
• [23:35] Working with family in the business.
• [25:18] The goals when they attend a tradeshow.
• [26:42] How to attract attention and gain clients at a tradeshow.
• [31:49] Mistakes Jonathan wished he had avoided.
• [33:30] The why behind starting MiracleNoodle and the other businesses Jonathan created in the past.
• [36:39] The advice Jonathan has received from friends in marketing.
• [37:56] What did Jonathan want to be when he was young?
• [41:44] The start of the journey for MiracleNoodle.
• [46:52] Managing his time when starting the business and still running a busy practice.
• [48:05] The decision to stop working full time in his medical practice.
• [48:45] The process of sourcing his own product as the company grew.
• [49:47] The very first MiracleNoodle product and the evolution of the company from there.
• [50:17] The milestones of MiracleNoodle.
• [52:06] Preparing for huge milestones, like being mentioned on Dr. Oz.
• [55:20] How to set up a call center to support customer service needs.
• [56:20] Tips for managing virtual staff.
• [57:54] Finding the right fulfillment company for your needs.
• [58:45] Other important milestones for the company.
• [59:28] The evolution of MiracleNoodle products.
• [1:00:29] The process of launching products.
• [1:02:15] Other big challenges to look out for.
• [1:04:22] Tools and technology they use to streamline systems and communication.
• [1:06:57] Why they decided to switch to Shopify for their shopping cart.
• [1:07:55] Tips on converting a customer into a subscription customer.
• [1:09:48] The lowest point in the business for Jonathan and the proudest moment in the business.

In this episode…

Some people were born to bring ideas to life. Dr. Jonathan Carp is such a person. He’s been creating products for much of his life, so it only seems natural that he has created a product that has taken the world by storm. As a physician, Jonathan is passionate about including nutrition as a treatment to autoimmune diseases. So, when he discovered Shirataki noodles, an idea was born. By marrying basic marketing principles with a passion for offering natural, high quality, healthy foods, Jonathan has created a revolutionary product that has reached millions worldwide.

Today’s conversation centers around Jonathan’s ability to understand the market and allow the products to evolve accordingly. He shares the value of analyzing the audience in order to effectively capture the target market and grow the business. The Miracle Noodle line of products is all about healthy, delicious foods that can be enjoyed by anyone - including those with special dietary needs.

The company mission is all about traditional ingredients paired with educational content. The value of this comes from an understanding of the Miracle Noodle audience and customer base. Jonathan shares why you must devote time to understanding your audience and segmenting in order to deliver relevant content.

From retail distribution to fulfillment, Miracle Noodle faced its share of challenges along the way. The important thing in the journey, according to Jonathan, is to always focus on continuous improvements in all areas. It’s this focus on quality in all areas that created the opportunity for such high accolades from Dr. Oz, Rachael Ray, and many others.

This interview with Dr. Jonathan Carp is filled with insight into challenges, key learnings, and major milestones a small business faces as it grows. From the start of the journey through the incredible success Miracle Noodle enjoys today, Jonathan maintains perspective and an understanding of what matters most - happy customers.

Resources Mentioned on this episode

• www.MiracleNoodle.com
• www.Slack.com
• www.Tilt.com
• www.CallFire.com
• www.OneBox.com
• www.FollowUp.cc
• www.Shopify.com
• AdEspresso
• www.DrCarp.com

Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more. And to date their customers have generated an additional $68,268,068.79 in revenue using their software.

Here’s a glimpse of what you’ll learn:

• [0:51] Jeremy’s introduction of Mike Arsenault, cofounder of Rejoiner.
• [2:04] The low point for Rejoiner.
• [3:38] What kind of feedback did you get on the spot?
• [4:52] Why they were very high points and very low points at the same time.
• [5:24] One of the proudest moments for Rejoiner.
• [5:59] What did you think back on when you hit the first million?
• [6:45] At what point did you feel a lot of momentum?
• [7:52] How to find out more about Rejoiner.

In this episode…

For any company, there are high points and low points - especially in the early stages. In this special episode of Inspired Insider, Mike Arsenault discusses the high point and low point of Rejoiner and the lessons learned along the way.

What was the low point for Rejoiner? Mike shares the process of applying for TechStars and Y Combinator - and why this was both a high point and low point for the Rejoiner team. The excitement of making it to the top 15 of TechStarts gave them a boost, but in the end they didn’t make it, which was a huge disappointment. Similarly, with Y Combinator, Mike shares the feeling of excitement to make it there, but the huge let-down of being rejected in the end.

What was the proudest moment for Rejoiner? For Mike, the high point was hitting the first million in revenue. He gives us insight into his reaction to this milestone and why - even though he was proud - he focused on what was next rather than dwelling on hitting this mark. For Mike, success was all about focusing on the future.

Mike also discusses what it’s been like to build a solid team and see them commit to the goals of the company on their own. For Mike, that means his team is hard at work hitting goals without him prompting them to do so. In his mind, this is also a high point and a huge accomplishment in the growth of Rejoiner.

Resources Mentioned on this episode

• www.Rejoiner.com
• Y Combinator
• TechStars