INspired INsider Podcast

Sol Orwell cofounder of Examine.com they have over 41,000 scientific research references on nutrition and supplemantation. The first two years generated no revenue and he bootstrapped Examine.com from 0 to over $1 million. Examine.com is his 6th entrepreneurial venture. He also founded audienceowl.com.

• [0:37] Jeremy’s introduction of Sol Orwell.
• [1:04] Sol’s lowest point, a business betrayal.
• [2:36] Tapping a loan shark to offset the damage!
• [3:30] How did Sol get past it?
• [4:36] Sol’s proudest moment in business.
• [5:42] Sol’s mentors and admired people.
• [8:12] How to connect with Sol.

Jeremy asks Sol to share his lowest point as an entrepreneur - which turns out to be one of the most dreaded things that could happen: A business partner defrauded him.

Jeremy and Sol chat about what it takes to push past such a devastating betrayal, and how Sol thinks about it today. Sol’s journey out of that dark time and into a better place is inspiring. You won’t want to miss it.

As usual, Jeremy’s got a great guest with loads of expertise and a generous heart on this episode of Inspired Insider. Sol Orwell, cofounder of Examine.com unpacks so much on this episode, there’s no way this short post can do it justice. You’ll just have to listen, won’t you?

• www.Examine.com
• www.SJO.com

Ken Glickman is a highly sought after marketing consultant and business coach. He has given over 1200 presentations and trainings on marketing, stress, time management to such companies as GE, Federal Express, Rubbermaid. He has been on CNN, FOX, ABC with Barbara Walters and many more.

He co-created I power, Time Management Magic, stress busters, and several others.

• [0:24] Jeremy’s introduction of Ken Glickman.
• [1:32] How Ken became interested in hypnosis and the subconscious mind.
• [5:00] How stress eats away at your body and how you can do 3 things to relieve stress.
• [9:30] The unhealthy way most people have learned how to breathe.
• [12:00] How Ken uses memories of good times to teach people how to control their stress levels.
• [13:42] Ken’s thoughts about using Facebook for marketing testing and targeting.
• [22:10] How Ken got into martial arts and his advice about getting kids into the discipline.
• [25:00] Ken’s role as an editor and how it came about.
• [27:25] How Ken’s seminars came about.
• [29:36] A big mistake Ken learned from when promoting a seminar.
• [31:34] How Ken thinks about putting together an effective seminar.
• [35:08] The easy way to remember the names of people you meet.
• [36:44] Ken’s story about the power of asparagus (this is good).
• [42:41] Big lessons Ken has learned from Joe Polish.
• [48:55] Networking campaigns Ken has run and what he’s learned.
• [1:00:00] The difficulty of making a pitch to non decision-makers.
• [1:03:30] Big lessons from Ken’s work at Creative Targets.
• [1:06:09] How to be firm with people in a nice way.
• [1:10:40] Lessons learned from working with copywriters.
• [1:16:40] Ken’s definitions of marketing VS sales.
• [1:23:47] The biggest marketing mistakes people make.
• [1:27:20] How do you break out of patterns of doing what you’ve always done.
• [1:29:40] Time management advice from Ken.
• [1:37:40] Why most people struggle to say “No” and how to ask the right questions to help you say it when you need to.
• [1:35:00] One of Ken’s lowest moments in business and how he pushed through it.
• [1:45:40] Ken’s proudest moments.
• [1:50:03] How you can get connected with Ken.
• [1:51:38] The biggest lessons Ken has learned from his wife.

What could happen in your business or current project if you were able to tap into the insights of the last 30 years of marketing expertise and were able to mine out the actionable things you could do to create tremendous success?

In this episode you’re going to get a slice of that kind of actionable expertise as Jeremy chats with Ken Glickman.

Among the positions Ken has held over the years are Managing Editor and Consumer Editor of Bottom Line Personal, the world’s largest circulation consumer newsletter; Vice President of Marketing and Sales for the parent company, Boardroom, Inc.; Executive Vice President of Creative Targets, Inc., a marketing and promotional firm specializing in the college market, where he managed accounts with IBM, Pontiac, Citibank and Zenith; and Director of Educational Services for the Greenwich Institute for American Education.

Ken co-created the I-Power, Time Management Magic, Stress Busters, and Secrets for Success seminars. He’s an in-demand speaker and has spoken in well over 1200 venues.

Ken’s been doing marketing and business consulting for years in a variety of environments. The insights he shares one this episode of Inspired Insider are things you can apply right now in your everyday life and business.

For example: Ken shares that one of the primary things he focuses on when he’s creating a marketing campaign is to take creative ideas to the extreme and then dial it back step at a time until you get to what truly works. His illustration centers around the opening of a new restaurant and beating the Sh** out of somebody passing by. Yes, it’s pretty bizarre, but powerful at the same time. Be sure to listen to get an idea of what Ken’s talking about and to learn how you can apply the concept to your own marketing decisions.

That’s just one example of the many, many stories and examples Ken shares in this engaging conversation.

One of the first things he shares has to do with the inner workings of the mind and how any person can learn to reduce the levels of stress that continually assault their world. In this episode Ken shares 3 simple techniques you can apply over time to make that happen. This is real stuff if you commit to the practice required to make it a personal discipline.

That’s the kind of actionable stuff Ken shares in this almost-2-hour conversation, woven into personal stories and business lessons he’s been in the midst of throughout the years. You won’t want to miss this conversation.

• Ken’s website: www.KenGlickman.com (connect for speaking or coaching)
• 917-306-3098 - call to learn more about Ken.
• Ken_Glickman(at)msn(dot)com

• Brian Kurtz - direct mail marketer
• “Magic” Johnson
• Bottom Line Personal
• The Amazing Randy
• Joe Polish
• Sir Richard Branson
• Marilyn Adler
• Creative Targets
• Tony Robbins
• Charles Schwab
• Viktor Frankl
• Book: Man’s Search For Meaning

Farbod Deylamian and Kyle Lewis are cofounders of Sriracha2Go, a company catering to the needs of Sriracha fans worldwide. they make keychain togo bottles so you can carry your srircha sauce with you everywhere. They sold through their initial order of 20K units in 2 weeks and they sold over 10k 3 packs on groupon in a week and received investment from Mark Cuban’s investment company.

What would you do if the HUGE order of products you got from your distributor sold out much faster than you thought?

In this conversation you’re going to hear Farbod and Kyle’s honest and open answers to Jeremy’s questions about their highest and lowest points since the start of their business - and they both happened on the same day, caused by the same event: Running out of product far ahead of what they anticipated. These guys have a great entrepreneurial perseverance that you’ve be inspired by. Listen to their responses to a very challenging situation and discover some tips you can take away to help you navigate the difficult waters your business will face.

• www.Sriracha2Go.com
• www.Skubana.com
• The full interview of these two guys.

Dr. Jeff Spencer is Founder of the Champions Blueprint. He is a former Olympian and Over the last forty years, he has worked alongside some of our generation’s greatest achievers: Sir Richard Branson, Tiger Woods, Lance Armstrong, U2, Olympic gold medalists, just to name a few. It is not often I feature a fellow Chiropractor. People call him the Cornerman to World-Champion athletes and business leaders.

• [0:25] Welcome to the episode’s guest, Dr. Jeff Spencer.
• [1:18] An interesting fact about Dr. Spencer: An accomplished Glass Sculptor.
• [3:27] Why working harder is NOT the path to true success.
• [8:02] An example of where people think a path will lead to success, but it doesn’t.
• [10:27] How to get out of the “work harder” mindset.
• [12:23] The things that drove Dr. Jeff from a very early age.
• [14:32] Mentors who have influenced Dr. Spencer’s journey.
• [15:29] Rare mental tweaks learned from his mentor.
• [16:56] What is going through your mind when you’re feeling the pain? How do you push through?
• [18:37] Dr. Spencer’s experience as an athlete in the Olympics.
• [23:14] The type of training required to get to an Olympic level of performance.
• [25:28] The inspiration behind Dr. Spencer’s book and program.
• [28:20] The first steps toward establishing a Champion’s Blueprint.
• [30:27] The biggest challenge people have in determining what their legacy will be.
• [32:46] The power of envisioning how your life will change when you develop the champion’s mindset.
• [34:00] The real issues behind developing a strong mindset.
• [35:32] How physical health fits into the champion’s mindset and how Dr. Spencer manages his own diet and health.
• [38:53] Understanding whether you have the material assets to begin and the challenges in accumulating them.
• [40:51] Gaining early momentum in your Champion’s Blueprint and why the plan has to flex as you go.
• [43:34] Developing the skill to achieve the goal, to the point that you can’t get it wrong.
• [45:40] The strangest application this approach has been used for.
• [47:35] How to begin implementing this approach in business.
• [51:25] Accessing Dr. Spencer’s help and resources.
• [52:28] An example of Dr. Spencer’s help to high level performers.
• [57:57] How the principles apply in a “make or break” performance.
• [59:51] Books from Dr. Spencer.
• [1:00:45] The kinds of things Dr. Spencer wants to know in big time businesses (like the advice he gave to Richard Branson).
• [1:02:20] The first things Dr. Jeff did after graduating High School.
• [1:05:16] Why Jeremy sees Dr. Jeff as the “turn the corner” man - and what it was like to work with someone like Lance Armstrong.
• [1:09:20] Dr. Spencer’s biggest challenges throughout his career.
• [1:11:27] The lowest point in Dr. Jeff’s life and how he pushed through it.
• [1:15:19] The proudest moment in Dr. Spencer’s life.
• [1:19:04] Amazing things Dr. Jeff has learned from his adopted daughter.

How many things in life have defeated you? Looking back, how many of those defeats were because of a breakdown in your will… you simply didn’t want it badly enough?

Those are some of the most difficult questions to answer, both because we don’t naturally tend toward knowing ourselves that well, and because we are not adequately trained to make those assessments about ourselves and our lives from an early age.

Today’s conversation with Dr. Jeff Spencer may help you make up for some lost ground in those areas. Dr. Spencer is a performance coach for people ranging from elite athletes to high profile business figures like Sir Richard Branson. His insights are not the common “trust the universe” mantra, but something more practical and real.

On this episode of Inspired Insider, Dr. Spencer shares the basic steps of his “Champion’s Blueprint” methodology, unpacking a wealth of knowledge about how our minds and wills operate, why our cultures typical “gap approach” to achievement and performance is proven to be antithetical to high levels of achievement, and how you can begin training your mind to propel you to the levels of accomplishment you desire.

If you’re looking for mindset tips to increase performance, Dr. Spencer is the guy to point you in the right direction.

In his work with athletes and business leaders Dr. Spencer has had the opportunity to not only mentor people to greater levels of success, but to continue honing his performance theories and his understanding of human achievement. The lessons he’s learned in the trenches of his own athletic career (he was an Olympian back in the day), business consulting, and performance coaching continues to serve himself and others in a variety of powerful ways.

So grab a cup of coffee and a notepad and get ready to learn - about yourself, your failures, your successes, and what’s possible when you develop a champion’s mindset.

Our massive thanks goes out to Dr. Jeff Spencer for giving us so much time and such powerful information.

• www.DrJeffSpencer.com
• The Champion’s Blueprint
• BOOK: Turn It Up by Dr. Spencer

Ken Glickman is a highly sought after marketing consultant and business coach. He has given over 1200 presentations and trainings on marketing, stress, time management to such companies as GE, Federal Express, Rubbermaid. He has been on CNN, FOX, ABC with Barbara Walters and many more.

He co-created I power, Time Management Magic, stress busters, and several others.

• [0:24] Jeremy’s introduction of Ken Glickman.
• [1:24] One of Ken’s lowest moments in business: The difficulty of letting go of a program because the finances were not available.
• [2:25] How Ken made the decision to let go of the project.
• [3:07] The dissolution of a partnership that was tough.
• [3:57] Ken’s advice for those dealing with a difficult partnership.
• [6:19] Ken’s proudest moments.
• [10:30] How you can connect with Ken.
• [12:12] Ken’s thoughts about his wife’s support and lessons he’s learned from her.

Every entrepreneur experiences difficult times. Ken Glickman is no exception. He’s had to deal with financial shortfalls, project development plans he had to let go of, and a host of others.

One of the most difficult he had to deal with was breaking away from a long term partnership (over 30 years) when tensions developed. Though it was a great run and he wished his partner nothing but good, it was very difficult to struggle through the conversations and difficulties of coming to that decision.

On this episode you’re going to hear Ken’s honest and transparent sharing of that story and how he pushed through that difficult time to even greater levels of personal and professional success and satisfaction.

• Ken’s website: www.KenGlickman.com (connect for speaking or coaching)
• 917-306-3098 - call to learn more about Ken.
• Ken_Glickman(at)msn(dot)com

Dorie Clark is a top strategy consultant who has worked with clients including Google,Microsoft, Morgan Stanley, and many more.

She teaches for Duke University at the Business School, and has lectured at Harvard business school, Stanford, MIT and many more.

She is the author of "Reinventing You" and her latest book "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015)

Dorie's new book, "Stand Out" is about building your personal brand in a way that gets you the attention and focus you need in order to move your projects forward. She's become an expert at it, especially since she's done that very thing for her own brand. In this conversation she shares a few of the ways she went about doing that, from her first efforts at getting her writing published on big name blogs, to submitting book proposals to publishers, to leveraging her books once they were published to build her email list into the tens of thousands. Dorie unloads a lot of stuff for us, so be sure you take the time to listen.

When Dorie Clark needed to start building an audience she was very strategic about it. Her belief was that blogging on already established, reputable sites made more sense than trying to build her own blog from square 1. That's what she did, and when she found out what mattered to the publishers of those sites, she did her best to maximize that so she was seen as a huge success. Find out the details of her little hack on this episode.

She's a successfully published author now, but Dorie Clark has received many, many rejections to her book proposals in the past. If you're an author, you know that feeling. On this episode Dorie talks about what that means to be rejected by a publisher and gives some tips on how you need to think about it so that you can keep submitting proposals in the face of rejection. If you can't learn that lesson, you'll quit before your book has a chance.

In her latest book, "Stand Out," Dorie Clark created many self evaluation questions that she included at the end of each chapter. Those questions made a wonderful resource to offer on her website as her "offer" to increase her email subscriber list… and it's working like crazy. She tells exactly how she did it, step by step on this episode so be sure you listen to get all the details.

When you're trying to come up with your "breakthrough" idea, it doesn't take lots of time as much as it takes mental space. You've got to be able to clear out the "head room" to think deeply and get to the root of what you're about. If you can figure out how to do that, you can make serious headway toward quantifying what it is you have to offer. On this episode Dorie Clark unpacks that idea and offers a free resource to help you get it done.

• [0:25] Jeremy's introduction of this episode and his guest, Dorie Clark.
• [1:09] How Dorie came up with her latest book title… it was a fight.
• [2:38] How to find Dorie's assessment tool (it's FREE).
• [3:10] Success stories from her new book, "Stand Out."
• [6:23] Some of Dorie's personal favorites (loves).
• [13:57] Some personal things about Dorie you may not know.
• [19:34] Why Dorie pursued a degree in theology.
• [21:00] How she moved toward university teaching and the topics she specializes in.
• [25:34] An aspect of networking and connections that most people neglect.
• [27:32] Dorie's thoughts about luck.
• [29:35] The Craigslist story.
• [31:08] Dorie's book proposals that got rejected and how she dealt with it.
• [32:34] How Dorie built an audience.
• [35:56] How she decided it was time to write her second book.
• [42:04] Advice Dorie received regarding her book writing and promotion.
• [44:03] How she decided to create a self assessment rather than some other giveaway.
• [46:49] Dorie's mentors.
• [49:10] Some of Dorie's biggest disappointments and how she pushed through it.
• [52:40] Dorie's proudest moments.
• [53:31] Dorie's ebook: Standout Networking.
• [54:30] Final advice from Dorie and how to reach her.

• www.DorieClark.com (get your FREE assessment tool)
• Dorie's new book: "Stand Out"
• "Reinventing You" - Dorie's other book
• "Stand Out Networking" - yet ANOTHER book

• John Corcoran
• Derek Halpern
• Robert Cialdini
• Seth Godin
• Dan Miller
• Dan Pink
• James Altucher
• Claudia Altucher
• A.J. Jacobs
• Out magazine
• Log Cabin Republicans
• The Christian Coalition
• BOOK: "Heart, Smarts, Guts, and Luck"
• Dorie's blog post on the Harvard Business Review: "How to Reinvent Your Personal Brand."
• The Harvard Business Review
• Robbie Samuels of Socializing for Justice
• Rob Eagar, author of "Sell Your Book Like Wildfire."
• Dov Gordon
• Jenny Blake
• David Allen

Dr. Jeff Spencer is Founder of the Champions Blueprint. He is a former Olympian and Over the last forty years, he has worked alongside some of our generation’s greatest achievers: Sir Richard Branson, Tiger Woods, Lance Armstrong, U2, Olympic gold medalists, just to name a few. It is not often I feature a fellow Chiropractor. People call him the Cornerman to World-Champion athletes and business leaders.

• [1:18] Dr. Spencer’s bought with severe mercury poisoning.
• [2:38] How he found the problem and began the way out.
• [4:00] The lessons he learned from the struggle and what he encourages others with.
• [5:00] Dr. Spencer’s proudest moment: The adoption of his daughter and the challenges they’ve overcome together.
• [8:30] Lessons learned from his adopted daughter.

Have you or someone you love struggled with a health issue that seemed to have no solution?

In this episode, Dr. Jeff Spencer shares the difficulty of struggling with a health issue. It wasn’t a tangible thing, an opponent he could overcome, so he had to learn some new mental skills to deal with it. The lessons he’s learned from that battle have served him well and taught him how to fight for his mindset when there’s nothing to hang his hat on.

He’s also learned from that lesson that it’s important to make your life matter, to respect your life enough to make it something of significance for the sake of others. Leaving a legacy is part of our calling as human beings. We’ve got to leave the world a better place than it was when we arrived.

When it comes to his proudest moment, Dr. Spencer’s response revolves around his adopted daughter. Everything from the process he and his wife went through in adopting her, the challenges she’s overcome personally, and the resilience he’s seen demonstrated through her situation, have been an encouragement to him and an example of how he’s investing his life in making the lives of others better.

You’ll be inspired by what he has to share...

• www.DrJeffSpencer.com

Neil Patel is the co-founder of Hello Bar, KISSmetrics and Crazy Egg, businesses that helped over 50K companies grow their revenue. He helped companies like Amazon, NBC, and Viacom grow their profits as well. He runs a popular site Quicksprout, and The Wall Street Journal, Forbes and Entrepreneur Magazine call him a top influencer on the web.

• [0:45] Introduction of Neil Patel, today’s guest.
• [1:56] Neil’s participation at a conference in Romania, what he was doing and what he learned.
• [2:32] Things that international audiences resonate with just like everyone else.
• [3:20] Taking the long term approach.
• [3:38] The most common question from E-commerce founders.
• [4:40] Recommendations for cart abandonment (a listener question).
• [5:24] How to take full advantage of the 4th quarter.
• [5:50] The most important conversion drivers for E-commerce.
• [6:40] Mistakes e-commerce businesses are making.
• [7:53] How to drive traffic when you’re first starting out.
• [10:11] What Neil is up to today and the future of Quicksprout.
• [11:22] The advice Neil gives to Amazon when he consults with them.
• [11:49] What should companies be doing for conversion optimization.
• [12:36] Tools people should use for surveys and reaching out to their customers.
• [12:49] Challenges coming to E-commerce in the future.
• [13:33] How does Neil create so much content and decide what he’s going to work on next.
• [14:05] How to increase engagement with your content.
• [15:14] Things Neil is working on that he’s excited about.
• [16:00] The pages to optimize on your E-commerce site.
• [16:38] How Neil would begin a brand new product site.
• [17:09] Neil’s latest goal with Quicksprout.
• [17:37] Software Neil suggests for an E-commerce site.
• [18:10] A low moment Neil experienced, and a high moment in his business ventures.
• [18:56] A success story from Neil’s experience.
• [19:50] Simple ways to define the changes you need to make on your website.
• [21:05] A typical day for Neil Patel.
• [22:19] Events coming up where Neil is speaking.
• [23:10] Things Neil has learned from international relationships.
• [23:39] How to advance your business the most.
• [24:34] The best way to advance your E-commerce business today.

What would happen if your E-commerce business increased sales conversions by 10%?

OK, now what about 20%?

Depending on your current level of revenue, that could be a significant amount of increased revenue, and it just might have the potential of creating a very merry holiday season for you!

If you don’t know Jeremy’s guest on today’s show, Neil Patel, you must be from another universe. Neil is the foremost expert on E-commerce and web traffic.

Neil is a very generous guy, both with is knowledge and with his time, and his interaction with Jeremy on this episode of Inspired Insider is no different. In characteristic style, Neil shares an amazing amount of knowledge, very helpful resources, and E-commerce upgrades you can make to your own site that could increase your conversions 10%, 20%, or even more.

You’ll also hear the two of them dive into the most common things people ask Neil about E-commerce, the common mistakes people make on their E-com sites, and what things Neil has been learning about the international audiences he’s been interacting with lately, and how those interactions are informing the way he’s modifying his E-commerce and traffic strategies.

And what if you’re brand new to all this stuff? How should you get started with E-commerce? Neil answers that exact question by resorting to a tried and true tactic for traffic generation that isn’t the most glamorous tool in the box, but is one of the most effective you’ll find… at least at this point in time.

So think about it again: What would your 4th quarter look like if you started increasing your E-commerce and web traffic today? If you’ take the 30 minutes to listen to this episode you’re going to learn some very practical, actionable tips that you could do right now to make that a reality.

That’s no joke. So make sure you fit this one into your schedule. It could truly make a difference in your bottom line by the end of the year.

Our special and sincere “Thanks” to Neil Patel for giving of his time and energy for the Inspired Insider audience today.

• www.Skubana.com
• www.QuickSprout.com
• www.KissMetrics.com
• www.CrazyEgg.com
• Hello Bar
• Rejoiner & Two Step Checkout
• www.SurveyMonkey.com
• Qualaroo
• Magento
• Shopify
• Bounce Exchange
• www.UserTesting.com

Dorie Clark is a top strategy consultant who's worked with high profile clients including Google, Microsoft, Morgan Stanley, and many more. She teaches at Duke University Business School and has lectured at Harvard business school, Stanford, MIT, and many more. She is the author of "Reinventing You," and her latest book "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It”

As a busy business owner, executive, or entrepreneur you have to push hard to grab the success you're seeking. But life goes on in the meantime, doesn't it?

What do you do when things fall apart? When relationships crumble? When your heart aches but business still has to go on?

On this episode Dorie Clark shares what she did when she experienced a devastating relational loss and gives her insights into what was going on inside her as she processed those things. But she also shares some of her proudest moments and the strength they have provided.

And stick around 'till the end to hear about Dorie's mini-ebook experiment and the results she's seeing from it.

• The loss of an important relationship.
• No time to go to therapy or get professional help.
• How she worked her way through it by working harder.
• The proudest moments.
• Dorie’s mini-ebook experiment.
• Final tips about standing out in your niche.

• www.DorieClark.com (get your FREE assessment tool)
• Dorie’s new book: “Stand Out”
• “Reinventing You” - Dorie’s other book
• “Stand Out Networking” - yet ANOTHER book

Perry Marshall is known for being, " the #1 author and world's most-quoted consultant on Google Advertising and has helped over 100,000 advertisers save billions of dollars in AdWords ..."

He has helped grow a tech company from $200,000 to $4 million in sales that eventually was bought by a public company

His works include The Ultimate Guide to Google AdWords Book (Entrepreneur Press, 3nd Edition 2012), and 80/20 Sales and Marketing (Entrepreneur Press, 2013) and many more

He is back to talk about his Book Evolution 2.0: Breaking the Deadlock Between Darwin and Design

He is an engineer who has spent hundreds of thousands on adwords for this cause alone on this journey to answer the question...Does God Exist?

He starts off prefacing his talk on this topic that he is going to piss people off.

www.inspiredinsider.com/perry-marshall-evolution2-interview