INspired INsider Podcast

Chris Dreyer is the Founder and CEO of Rankings.io, a company that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. As a personal injury law firm SEO agency, they serve clients all over the country to help them win first page rankings using high-value keywords.

SEO is a critical part of building your brand and staying relevant in the ever-evolving, and increasingly demanding digital space. But not every company is able to capitalize on the right keywords in SEO to maximize their presence online. This prevents them from landing that crucial top 1 ranking on the front page of Google search.

Specialized niches such as personal injury law firms can use a lot of help in making people aware of the kind of service they offer and using topnotch keywords can help them boost client awareness. This is where Chris Dreyer comes in.

In this week's episode of InspiredInsider, Chris Dreyer of Rankings.io talks to Jeremy about his journey in the digital marketing and SEO space and why he chose to serve an incredibly specialized niche: personal injury law firms. Chris shares with Jeremy how he and his team manage client communications, how he chooses which companies to work with, and his tips on how to stay competitive in business. Stay tuned.

Don Hauptman is one of the legends of copywriting and direct mail marketing. He is an award-winning direct-response copywriter with a 30+ year career during which time he created many successful direct mail packages and renewal campaigns. Don retired a few years ago but still speaks and writes on marketing.

Don may be best known for his headline "Speak Spanish [French, German, etc.] Like a Diplomat!" This familiar series of ads has sold spectacular numbers of recorded foreign language lessons and generated revenues in the tens of millions of dollars.

His work is mentioned in three major college advertising textbooks and examples of his promotions are cited in the books Million Dollar Mailings (1992) and World's Greatest Direct Mail Sales Letters (1996). He is also the author of The Versatile Freelancer, which shows self-employed professionals how they can diversify into public speaking, training, consulting, and critiquing.

The successes of your marketing campaigns are as good as the market research behind them. But many businesses are often remiss in their focus on their market research and this causes them to make poorly written and mistargeted copy in their campaigns. It's a waste of time and resources which is why Don Hauptman, copywriting extraordinaire, says that putting in the effort to get your market research right is crucial to getting the ROI on your ad spend.

In this episode of Inspired Insider, Don retells the story of some of his biggest copywriting successes, some of the best copies he's ever written and the mistakes he has made which became incredible learning experiences. Don also discusses with Jeremy his classic "Speak Spanish like a Diplomat" ad series and his inspirational personal stories that aspiring copywriters can definitely learn from. Stay Tuned.

Ed Clay is a former professional Mixed Martial Arts fighter and at one point, he even ranked as high as 9th in the world. He ran one of the largest Mixed Martial Arts schools in the United States with multiple students fighting in events such as the Ultimate Fighting Championship. In 2015, Ed acquired the CHIPSA hospital in Tijuana, Mexico along with his partners, Scott Nelson and Deddrick Perry. He is currently the President of the United Cancer Centers where they help end-stage cancer patients get access to a combination of conventional and alternative treatment.

Cancer is one of the leading causes of death all over the world. And when you or your loved one gets diagnosed with end-stage cancer, devastated doesn't even begin to explain how it feels to be in that situation. Cancer is not only hard to battle on the physical, mental, and emotional realm, it is also financially challenging. The reality is, cancer treatment is not a walk in the park and what works for one person won't necessarily work for another; this is why for Ed Clay, President of United Cancer Centers, finding the right treatment is crucial to increasing your odds at defeating the big C.

Ed Clay is a former professional mixed martial arts fighter turned fighter of end-stage cancer through CHIPSA hospital, an inpatient cancer facility in Mexico that provides alternative cancer treatment methods. The United Cancer Centers are a collection of US-based outpatient clinics that seek to redefine the concept of informed decision making for cancer patients by providing access to a wider array of both FDA-approved and investigational treatment options

On this episode of Inspired Insider, Ed talks to Jeremy about what inspired him to search for alternative treatment options for diseases. Listen in as Ed details how he and his partners discovered CHIPSA, why passion and compassion are keys to helping cancer patients deal with their struggles, and why there is really no one-size-fits-all cure for cancer. It's an incredibly informative episode filled with personal experiences and learnings, realizations, and an emphasis on the value of life so stay tuned.

Chris Dreyer is the Founder and CEO of Rankings.io, a company that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. As a personal injury law firm SEO agency, they serve clients all over the country to help them win first page rankings on high-value keywords.

As your business begins to gain traction it is not unlikely that you will want to bring in more talent to join your team. However, without tracking and using your leading and lagging indicators properly, you are likely to encounter the problem of overhiring. And according to Chris Dreyer, this can potentially cause a big problem in your business.

Chris Dreyer is the Founder and CEO of Rankings.io and on this episode of Inspired Insider, he talks to Jeremy about why overhiring can be a problem and how his work has led him to people who truly appreciate the work that they do. Stay tuned.

Dr. Scot Gray is the founder of several health care businesses including Regenerative Health Centers and Gray Marketing Enterprises, where they help patients connect with healthcare offices all over the U.S. They've connected over 100,000 patients to the perfect doctors in their area over the last 15 years.

Are you a medical practitioner who would like to grow your clinic? How about a medical practitioner who wants to enjoy freedom from their practice? What if you can do both and still be able to touch the lives of many people? According to Dr. Scot Gray, it's possible if only you learn to take a step back and allow other people to help you reach your 100% potential in helping others.

Dr. Scot Gray is a chiropractic doctor who now focuses on regenerative medicine. He saw how amazing regenerative medicine can be as an option for those looking for less invasive treatment methods, and he hopes to help other doctors be able to enjoy the expansion and practice of medicine the way he does.

In this week's episode of Inspired Insider, Dr. Jeremy Weisz interviews Dr. Scot Gray where he talks about his journey from chiropractic medicine to regenerative medicine. He also talks about how he helps other doctors grow their own practice, why stem cell treatment shouldn't be as controversial as they are, and why he chose to start a podcast. It's a loaded episode so stay tuned.

Ed Clay is a former professional Mixed Martial Arts fighter and at one point, he even ranked as high as number 9 in the world. He ran one of the largest Mixed Martial Arts schools in the United States with multiple students fighting in events such as the Ultimate Fighting Championships. In 2015, Ed acquired the CHIPSA hospital in Tijuana, Mexico along with his partners, Scott Nelson and Deddrick Perry. He is currently the President of the United Cancer Centers where they help end-stage cancer patients get access to a combination of conventional and alternative treatment.

Battling a terminal disease is never easy, especially when you have to do it without the support you really need to get through this tough ordeal. Ed Clay saw this firsthand with the very first patients they had at the CHIPSA Hospital, a cancer hospital in Tijuana Mexico that he acquired with his partners back in 2015. The stories of their patients moved him and made him more committed to being a champion for end-stage cancer patients.

On this episode of Inspired Insider, Dr. Jeremy Weisz gets to talk to Ed about the challenges he faced in the process of building CHIPSA Hospital and how the stories if his first patients impacted his life. Stay tuned.

Craig Weiss is the Co-Founder and CEO of Retainer Club LLC, a subscription healthcare service that provides subscribers with 3-D printed custom retainers. He was the CEO of NJOY, Inc. from 2011-2014 during which time he recruited and scaled to 130 employees across half a dozen countries, manufactured and distributed over 80 million units of the company's products, achieved distribution in over 130,000 locations worldwide, and reached a $1 Billion valuation. Craig has eleven patents to his own name, including five for medical devices. He was also the managing member of a hedge fund that focused on publicly-traded companies involved in material intellectual property litigation.

Businesses everywhere hit a rough patch at some point in their existence. For some, the rough patch is merely a bump in the road while for others, they are obstacles that hinder you from achieving your success. Craig Weiss, co-founder of the Retainer Club and the Mouthguard Club has felt the two sides of the coin: being down in the dumps that you barely know where to start and reaching that point of success where you already have the capacity to pull others up with you.

Craig's entrepreneurial journey is unorthodox and it is nothing short of amazing. From making his first investment in baseball cards as a kid to losing money on a failed business venture and to becoming the CEO of a company that had a billion-dollar valuation in just three years, his is a story that's filled with wisdom and inspiration.

On this episode of Inspired Insider, Dr. Jeremy Weisz interviews Craig where they talk about growing a company to a billion-dollar valuation in just three years. They also discuss taking back control over his family business, what it was like to take on the FDA and winning against them, and what it was like to have everything crumble around you and then being able to rise from the ashes and come out stronger and more successful than before. Stay tuned.

Chris Martinez is the founder of DUDE, a company dedicated to helping digital agencies take on more clients and scale up with flat-rate, unlimited web design development with the combined effort of their team in Tijuana, Mexico. Chris is obsessed with hitting deadlines and helping agencies grow by giving them all the benefits of outsourcing without the downsides.

When we look at business owners we tend to focus on their success and how amazing it is that they have achieved what they have achieved. But the path that brought them there, the challenges they faced is actually more essential when you're looking to get inspiration for your own version of success. That is definitely true with the story of Chris Martinez. He is an exceptional guy who's made a difference in himself and in others. His is an inspiring story of learning through pain and struggling with the acceptance of his own vulnerabilities and weaknesses in order to get the steady footing you need to create his own success story.

Chris is the founder of DUDE, the world's #1 resource for web development and design support for digital agencies. His is an inspiring story of picking up the pieces and making something great out of the realization that time, people and opportunities lost cannot be gotten back. Now, through DUDE, Chris helps digital marketing agencies find the right people and processes to grow profitably. He talks about the system he created for hiring talent from unpopular places and arming them with tools, skills, and support they need to get a ton of web development and design projects completed on-time and on-budget.

In this episode of Inspired Insider, Dr. Jeremy Weisz talks to Chris about his triumphs and failures that led him to where he is now. They dive deep into the importance of accepting one's vulnerabilities, how your reactions to situations can make or break you, the value of good habit and decision making processes, and what it takes to build a business that connects people in a seamless way. Stay tuned.

Chris Martinez is the founder of DUDE, a company dedicated to helping digital agencies take on more clients and scale up with flat-rate, unlimited web design development with the combined effort of their team in Tijuana, Mexico. Chris is obsessed with hitting deadlines and helping agencies grow by giving them all the benefits of outsourcing without the downsides.

Everyone has experienced a low moment in their life but how we react to these moments is what sets us apart from other people. For Chris Martinez, losing his dad was such a big blow in his life and it made him vulnerable to so many things that at some point he realized that if he didn't do something about it, he could very well end up staying in a very dark place. That was the moment he decided that it was time to get help.

Chris Martines is the founder of DUDE, the world's #1 resource for web development and design support for digital agencies. His is an inspiring story of picking up the pieces and making something great out of the realization that his vulnerabilities is what makes him unique.

On this episode of Inspired Insider, Dr. Jeremy Weisz talks to Chris about accepting your vulnerabilities, celebrating milestones, and turning a weak moment into your source of strength. Stay tuned.

Mitch Russo is the go-to person for companies that want to build a quality certification program. He helps Founders, CEOs, Authors, and Coaches build 8 figure companies by maximizing resources, deploying technology and streamlining systems and processes. He is the Founder of Power Tribes where he helps 7 figure companies add multiple recurring revenue streams.

Has your company grown to a point where it can no longer serve as many customers as effectively as it would like? Are you looking to train others to serve customers from outside your company but still need to keep your revenues high? For CEO advisor Mitch Russo, the key is to set up a certification program, but there are a few more boxes your company must check before creating a certification program.

Mitch helps multiple businesses get things off the ground and get certifications, and he has partnered with known personalities such as Tony Robbins and Chet Holmes in creating business breakthroughs for their own businesses. He himself is a CEO who has started many successful ventures and it is from his decades of experience and expertise that he gained the wisdom that he shared in today's episode.

In his conversation with Jeremy, Mitch gives insight into the common mistakes companies make when implementing certification programs, key elements in launching a successful program, understanding the certification clients and how to price certification programs. Stay tuned to this insightful episode of Inspired Insider.