The Near Memo

Instagram evolves (?), Google turns off reviews for women’s clinics , Google Commerce SERP Trends


Listen Later

Send us a text


 Instagram evolves (?) to target Gen Z but leaves others behind


 Instagram and Facebook are attempting to cater to the consumption patterns of Gen Z but in doing so are alienating their traditional users. Might these apps be better served by bifurcating their products and developing more focused apps. 


Google prevents reviews on listings that offer reproductive services

Google has stopped allowing reviews on Planned Parenthood as well as a limited number of businesses offering abortion & reproductive services. While the Planned Parenthood stoppage was probably a manual action, shutting of every business in the categories noted appears to be algorithmically implemented. Why? 

Google Commerce SERP Trends

Four major trends in commerce serps on the desktop: increasingly  visual, there are a greater variety of serp features to cope with ambiguity, there an increasing number of Local Packs and Ads dominate the space. Local Packs show for 77% of Google commerce query SERP results.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 75

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

...more
View all episodesView all episodes
Download on the App Store

The Near MemoBy Greg Sterling, Mike Blumenthal & David Mihm

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings


More shows like The Near Memo

View all
Odd Lots by Bloomberg

Odd Lots

1,929 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,831 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

192 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,153 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

323 Listeners

Search News You Can Use - SEO Podcast with Marie Haynes by Marie Haynes

Search News You Can Use - SEO Podcast with Marie Haynes

35 Listeners

Nudge by Phill Agnew

Nudge

177 Listeners

My First Million by Hubspot Media

My First Million

2,655 Listeners

Local Marketing Institute Podcast by Local Marketing Institute

Local Marketing Institute Podcast

5 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

517 Listeners

Hard Fork by The New York Times

Hard Fork

5,509 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

197 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

The Whitespark Local Update by Darren Shaw & Claire Carlile

The Whitespark Local Update

9 Listeners