Are you looking for a super simple tip to transform your copywriting? 

In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Using this tip will instantly make your copy more relatable and enjoyable for your reader, and it will help you turn boring corporate copy into engaging and conversational copy.

Ready for the tip? 

It’s called the Rule of You. It helps you make sure that you’re talking about your audience and their needs rather than yourself in your copy. When you follow this rule, the words “I”, “me”, and “ours” will be replaced with “you”, “your”, and “yours”. 

It’s important to remember that your readers and customers are always asking “what’s in it for me?” This rule will help you answer that question. Using this rule in your copy helps you focus it on your readers and helps them feel more included and understood. 

Sound amazing? Tune in to learn more about the Rule of You, how to use it, when to use it, when not to use it, and so much more. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

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