Insurance in your Words

The good news is that it looks like there might finally be light at the end of the integration tunnel.

Technology partners and carriers are finally starting to see the possibilities of operating in a truly integrated world.

That world would finally include unduplicated work and streamlined efficiencies we've never seen before.

That's what I talk to Kim Wood, of Tobey & Merrill Insurance, about as she struggles with a simple address change.

LISTEN: The Problem No One Can Solve (Part I)

P.S. We're still solving a lot of problems here.

That's how serious things get when you start to focus on personal lines home and auto with your digital marketing.

Forget about insurance, that's one of the most competitive categories in all of business.

So you're going to want to make sure you have a solid strategy that's actually about to cut through the noise.

That's what I talk to Sean Halpin, of MJH Insurance, about as he tried to figure out his plan.

P.S. This should help regardless of the type of business you want to sell.

When that happens, you're able to find more valuable tasks you couldn't reach before.

It's a place a lot of agencies are afraid to reach right now and could be a huge advantage moving forward.

Because you haven't lived until you've walked into your office and a month's worth of renewals are waiting.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about how he might be able to make it easier.

P.S. Did you know you can buy a ticket for Elevate 19?

You're probably leaving a lot of value and exposure on the table if you're not creating content around your connections in the community.

Instead of getting the attention of the 15-20 people that are also highly dedicated, the right piece of content 150-200.

The only trick is creating something with enough value those select few want to share and others want to consume.

That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he breaks down his current involvement.

P.S. You should get involved with this awesome community.

There's usually an opportunity you want to pursue and another that seems to be working faster.

In those lean moments of desperation, it's hard to walk away from business that's moving faster.

Of course, this decision is not mutually exclusive, instead, it's a challenge of finding the right balance.

That's what I talk to Landon Benthem, of Callahan and Rice Insurance, about as he tried to figure out his.

P.S. There's only one opportunity worth taking here.

This is actually one of the easiest things you can do to help drive change and results in your agency.

If you are constantly surrounded by people who hold you accountable and push ideas forward, you'll have no choice but to keep up.

The biggest challenge is consistently finding time to connect with these people because there's a good chance they won't be in your agency.

That's what I talk to Avery Moore, of ECI Insurance, about as she tries to find more of those people.

P.S. There's a lot of people in here waiting for you.

That's the danger of assuming any sale is in the bag because that's exactly the time it isn't.

However, the good news is there's a lot that can be done with this assumption to make people think differently.

The challenge is upping your game for the people that see it every day.

That's what I talked to Bogus Handzel, of Handzel & Associates, about exactly how hard he thinks they should work.

P.S. There's a lot hard working going on here all the time.

That's really the hard part of discovering information that drives change.

Allowing it to fully take hold and be implemented instead of falling in love with learning.

Because once you do it sometimes creates a false reality of the adoption level certain ideas have in the industry.

That's what I talk to Ryan Anderson, of Alliance Insurance, about as he shares his learning epiphany.

P.S. This is one of the best resources in the industry.

There are no guarantees you will rank for keywords that drive business.

However, there are a few key pillars to lean on when getting started to ensure the most success possible.

Those pillars, however, might look and feel different to each agent depending on your current position.

That's what I talk with Alex Dopazo, of Dopazo & Associates, about as he talks himself into the work he's doing.

P.S. Any and all keywords are welcomed here.

There are very few agencies that feel like they are the cool kids of the industries and can aggressively do things differently.

However, embracing the power and freedom that's possible when you face your creative fear is staggering.

That creativity allows you to start relationships in the place people are looking for them the most.

That's what I talk to Woody Brown, of The Rhoads Group, about how his agency approaches their opportunity.

P.S. Unlock your creative potential by joining the Agency Nation newsletter.