Insurance in your Words

Instead, educate your client to a better experience so they don't have to worry about taking every last dollar on the table.

Understanding the value as it relates to the savings is a service that can be hard to come by.

It's also an experience that agents are sometimes strangely afraid to provide.

That's what I talk to Billy Van Jura, of Stissing Insurance, about his discipline to explain value.

P.S. Learn what else you can sell on instead of savings here.

Instead needs to become a deeper, more specific, understanding of who they are and why they need to buy insurance.

That's when you truly start to make decisions based on the group of people you will finally be able to call your niche.

Otherwise, you'll end up assuming a sale that might not be coming from a person who only values the one thing you do really well.

That's what I talk to Sean Halpin, of MJH Insurance, about his realization of just how far he had to go.

P.S. This is one place we consistently dive deep enough to make sure you have nothing to worry about.

It's a shortsighted problem we bring on ourselves by overvaluing and misjudging the real owner of the relationship.

If we're all operating with enough confidence, it shouldn't matter because there'll be enough to go around and send the best possible message.

Instead of creating a culture that deters success and scarcely hordes business in spite of abundance.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about what it meant to him not losing everything.

P.S. There's a lot of abundance getting passed around in here.

The reason that's so important is that if it's not something specifically tailored to your needs the hard it'll be to achieve.

It almost doesn't matter what it is, as long as you can mathematically sell enough of it, to ultimately reach your sales goals.

The longer you delay making that identification and commitment, the longer you delay your potential expertise.

That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he starts to zero in on what's worked for him.

P.S. This is a good place to help figure out your success.

Which might be an embarrassingly obvious statement, however, a larger number of agents still struggle with.

Just because there's a hand full of XYZ businesses around your area doesn't mean they will be the best bet moving forward.

Once you figure out who those people are, the faster you can move on to achieving those numbers.

That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about his goals and how he can reach them.

P.S. Seriously, there's going to be a lot of reaching and growing at Elevate 19. You should come.

Getting someone else to handle the majority of the marketing duties is a huge step in the right direction.

The more important question should be focused on where they need to be handling them from?

Because the more things you need one person to do, the harder it is to find them.

That's what I talk to Michele Linca, of Linca Insurance, about her quest in finding such a valuable resource.

P.S. You shouldn't also risk missing Elevate 19, some have called it the greatest conference in the industry.

It's definitely a difficult place to get to because just the idea of producing video consistently sounds daunting.

However, once you realize that all the power lies in starting instead of perfecting will have you never looking back.

The more efficient your process is the more you'll notice getting done, which will ultimately make the phone ring.

That's what I talk to Avery Moore, of ECI Insurance, about as she finally took her first step off the video ledge.

P.S. This is a good place to learn what to do next.

Sure, there's basic tactical knowledge required to properly execute proper marketing communication.

However, what makes picking a time and place dramatically easier is having a detailed understanding of the person that should be there.

When you do it makes everything else about the message ten times more effective.

That's what I talk to Ryan Anderson, of Alliance Insurance Group, about as he starts to figure out where he needs to be.

P.S. This might certainly be the right place you should find time to be.

If there is one marketing strategy that is the easiest to deploy and generates the best results, it's this.

Constantly and consistently answering questions relative to the type of insurance you want to sell can change the game for your agency.

The only thing you have to make sure you do is tell people where you want (can) help them buy said insurance.

That's what I talk to Alex Dopazo, of Dopazo and Associates, about as he shares how simply he started out. P.S. There will be a lot of questions answered at Elevate 19, get your ticket here.

Not because you don't respect their experience and wisdom in the industry, but because they can't see where things are going.

Your ability to geek out on camera gear or latest automated workflow will severely limited.

It's in these cycles of loneliness that you ambition gets destroyed and ideas

That all can change if you find the right community that understands who you are and what you're trying to achieve.

That's what I talk to Taylor Garcia, of Jackson and Jackon Insurance, about how relieved he finally found his.

P.S. Check out the newly announced agenda for Elevate 2019.