Insurance in your Words

Then you'll truly be able to gauge the level of impact you can have and if that will translate to the bottom line.

If both of those things don't become true statements then that's a good indication your not thinking big enough.

Because it's okay to think big as long as you've done the work to fulfill it.

That's what I talk to Jared Bellmund, of AllChoice Insurance, about as he gets serious about finding his.

It might seem obvious, but it's certainly one of the easiest things to overlook and potentially be unaware of.

Because without the proper incentive the only thing you're doing is piling on work that doesn't matter.

If you're hoping to scale your agency to the next level that work needs to come with a reason to accomplish it.

That's what I talk to Landon Bentham, of Calahan & Rice Insurance, about who and how he wants it done.

It's never easy bringing in a new human being into your agency, sometimes it works great, sometimes not so much.

A more interesting question to ask might be if they need work on-site or remote?

Because it all really comes down to what you need done and understanding the value of their proximity.

That's what I talk to Michele Linca, of Linca Insurance, about her need for someone new.

P.S. You can definitely meet a ton of new agents at Elevate 2019 that can change your agency.

When you become fearless of people's opinions of your work, an endless sea of possibilities become available to you.

There will also come a point where not every piece of feedback you get will be worth listening to.

That will be the first sign you're getting good and are starting to really know your stuff.

That's what I talk to Avery Moore, of ECI Insurance, about how her positive her desire for criticism will become.

P.S. Did you know Elevate 2019 is going to over 48 hours of the best feedback you'll ever get.

That doesn't stop it from being true and one of the most difficult things to overcome when getting starting with content.

It's very natural to want to chase perfection when putting your thoughts, ideas and information on the internet for anyone to see.

Because sharing those thoughts creates a level of vulnerability most insurance agents aren't automatically conditioned for.

That's what I talk to Ryan Anderson, of Alliance Insurance, about as he practices being comfortable with imperfection.

P.S. You can practice implementing imperfection here.

Don't worry, it happens to everyone, the bigger question is how do you respond to it and make it harder to happen again?

That's the most important lesson to learn from any content disruption by allowing it to identify weaknesses in your process.

The stronger it gets the more consistent opportunities you'll provide your agency with to attract the right clients online.

That's what I talk to Alex Dopazo, of Dopazo and Associates, about the machine he's trying to build.

P.S. Elevate 19 is the perfect place to learn how to make your process unstoppable.

Because the truth is there's nothing worse than watching a video continue to rack up views and look terrible doing it.

Especially when a majority of that frustration can be avoided by paying a little attention to the details.

It's those details that will make your video setup feel like overkill now but still performing at a high level years from now.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he steps up his long-term video game.

Gear mention in the episode:

Canon 80D Canon 10-18mm lens Canon 16-35mm L Series lens (f/ 2.8) Canon 16-35mm L Series lens (f/ 4) Rhode Video Micro

P.S. You never know when a good video gear conversation is going to break out here.

It's a debate that will never have a right or wrong answer, rather results of many different successful outcomes.

The common thread that will likely string them all together is consistency and confidence in the messages that you share.

The simple fact of owning the stories you tell instead of feeling obligated to share them will set you apart.

That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her experience trying to get remembered.

P.S. Some people have said coming to Elevate has instantly made them more memorable. You should try it.

If you don't take the time to think about how, when and why someone is coming across your video and what they might want to do when they're done, now would be a good time to start.

It's those intentions that will help you craft the perfect message to be found at the perfect time for someone to take the perfect action.

That's what I talk to Ryan Sautman, of Just4You Insurance, about as he retells tales of making people miss him.

P.S. This is a really good place to learn how to make people miss you.

Because there's something that got you to where you are right now that's uniquely different than everyone else.

If you're lucky enough to figure it out you'll have an advantage most won't be able to overcome.

However, the hardest part is being patient enough and realize that it's something you won't be able to assemble overnight.

That's what I talked to Jessica Burch, of Bryce Point Insurance, about as she recalls her path to building her own insurance secret weapon.

P.S. Get weekly instructions on building that weapon here.