Insurance in your Words

Growing your book to reach a different destination takes a level on intentionality rarely discussed.

Sure, there is certainly a time and a place for selling anything you can, however, the sooner you don't the faster you'll get there.

The ultimate test is what happens when you have more business than you know what to do with.

That's what I talk to Jared Bellmund, of AllChoice Insurance, about as he works on getting where he wants to go.

Just imagine how high that average would be if you dedicated a disproportionate amount of time to the people closest to you, physically and philosophically?

That's quite possibly one of the most dangerous combinations for personal growth that exist in the known universe.

If you don't believe me, try it. It's nearly impossible to not find those people pushing you to reach achievements far beyond anything thing you thought was possible.

That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about exactly how many people he could easily be surrounding himself with.

Because it's that intimate knowledge that will give you the advantage of communicating in the most effective way.

The best part is you don't need a fancy InsurTech solution, instead, you might just need to pick up the thing that's been there from the start.

When you do, you'll be surprised at how much there was still left to learn and the headstart it gives to make people think you're the only insurance game in town.

That's what I talk to Michele Linca, of Linca Insurance, about her desire to make sure everyone knows she the place to be.

It's in this realization that leads to uncovering opportunities that are commonly ignored.

Occasionally they're dismissed for good reason, however, without the proper examination you'll never know for sure.

It's this localized testing that creates the most unique and possibly unexpected results others didn't have the patience to wait for.

That's what I talk to James Castell, of Castell Insurance, about how closely he listens to the people that keep sending him business.

If you can do that then you need to make sure you're providing just the right amount of necessary friction along the way.

That's an unstoppable combination of highly qualified lead bliss that can dramatically change the agency's complexion.

If you lose sight of those objectives along the way allowing your focus to drift beyond its scope you could be preparing its ineffectiveness instead.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agency, about his recent trip rebuilding his website.

Recreating your creative process every time will leave the most important aspects of your content unattended

The truth is a simple template would do the job better and deliver more results.

Not only because it lets people know what to expect, but because it makes it easier for you to publish your way to success.

That's what I talk to Alex Dopazo, of Dopazo & Associates, about the importance of his process.

When that happens you realized the limitless potential you're provided to scale your outreach efforts.

It's only then will you start to realize the importance of knowing exactly what needs to be said to make it all happen.

If not, you could find yourself on a dangerous journey across bumpy content terrain that never leads to your desired destination.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he starts to map his adventure.

On the other hand, just because an idea originated a safe distance away from the industry doesn't mean it's automatically validated.

There's certainly a fine line somewhere when it comes to adopting new ideas that can be framed inside a traditional an old box.

Of course, the simple act of trying something different at all deserves its own reward and generally leads to people noticing what makes you different.

That's what I talk to Kim Wood, of Toby & Merril Insurance, about just how far she willing to go to be different.

It's during this amplification process that you'll want to make sure you provide consistent reminders to the people who already know you.

In addition to that, you'll also want to quell any fear you might have at letting completely new people hear what you're all about.

Because as important as retention and referrals are, there's nothing better than when a highly qualified lead contacts your agency.

That's what I talk to Sean Halpin, of MJH Insurance, about how he's maximizing his opportunity.

There is no right or wrong answer and is really up to you to decide what feels most natural to you.

However, it's never a bad idea to have 100 percent insurance talk in the right place and start subtracting from there.

Because quickly eliminating questions and doubts about the thing you're supposed to be best at makes every other conversation easier.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, as he tried to find his perfect mix.