Insurance in your Words

Insurance in your Words

By Joey GiangolaBusinessMarketing
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Insurance in your Words episodes

  • What Happens When You Execute on One Thing?
    You'll dramatically increase your chance of making substantial progress to match your recent motivation.

    It might sound easier said than done, but sometimes things don't need to be overcomplicated.

    Coming home with pages of notes and lengthy lists from any conference or event is great.

    However, almost always you're going to try to bite off more than you can chew and end up not finishing anything.

    That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's only locked in on one thing.

    17 min
  • This is How to Always Win a Content Fight
    It's vital to realize how strong you need to be to reach your desired destination.

    Maybe you never looked far enough ahead to give yourself adequate time at each stop.

    Either way, your dramatically increasing your chances of sidetracking your efforts or canceling the trip altogether.

    The easiest way to avoid all of it is to work your way backward from where you're trying to go.

    That's what I talk to Brian Blakely, of Stonebridge Insurance, about a recent detore he unexpectedly took.

    17 min
  • How Full Does Your Service Need to Be?
    It all depends on how able and willing your agency is to do different things.

    Because if you can do something most people can't that will be easy for people to see.

    The biggest challenge is realizing that thing is likely not as difficult as you thought it would be.

    It just becomes a matter of if you enjoy it the most out of all your insurance options.

    That's what I talk to James Castle, of Castle Insurance, about as he explains what makes his agency different.

    13 min
  • Are You Inspired To Make People Know You?
    The only thing you have to do is lower your expectations and take a chance on being somewhere important.

    It might sound easier said than done, but if you do you'll increase your chances for a successful introduction to inspiration.

    Which will allow you the opportunity to execute on ideas that have the potential for people you've never meet to feel like they know you.

    That makes your job a lot easier when you actually have the opportunity to get to know them for real.

    That's what I talk to Alex Salmon, of The Salmon Agency, about exactly where his inspiration came from.

    15 min
  • Are You Sending Attention to the Right Place?
    There's nothing worse than when you sell something short of what it can ultimately become.

    The part that's really not fun is it's pretty easy to do and really hard to recognize.

    However, if you're willing to commit to the process and make sure you know where you're going, the results could be surprising.

    The biggest challenge will be finding enough dedication to last long enough to find out.

    That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about where his attention should be going.

    17 min
  • Where Have You Drawn Your Line in the Sand?
    If you haven't then there's no stopping the number of times your clients will try to cross it.

    Sometimes it's impossible to avoid unnecessarily or excessively going back to a client to deliver different information.

    It's these repeated deliveries that over time slightly splinter their confidence in your insurance ability.

    We should know what to expect, but often we're dealt the unexpected, it's just a question of how often a client should see it.

    That's what I talk to Alex Dopazo, of Dopazo and Associates, about how he tries to stop the madness.

    16 min
  • Does Your Agency Have Access to the Right Help?
    It's definitely hard to learn how to be really good at more than one thing at a time.

    However, that's exactully what happens to a lot of new young producers trying to master digital marketing and general insurance skills.

    It takes a long time to learn each on their own, that's why it's so important to take advantage of every little bit of help you can get.

    That way you start to take the tiny tasks off your plate in order to make room for the things you should have access to accomplish.

    That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he tries to handle both himself.

    15 min
  • What Happens When You Demand More Information Than Give?
    First, things get interesting when you realize one has a limit and the other doesn't.

    Second, It gets even crazy if/when you admit you've always pushed the limit on the wrong end.

    The only type of information that's too much is what you ask prospects for.

    However, it's going to take much longer for them to get tired of hearing you say smart things about insurance.

    That's what I talk to Kim Wood, of Toby & Merril Insurance, about as tries to balance hers.

    18 min
  • How to Write More Informative Headlines
    It starts with your interest in attracting more business in the states you can actually sell a policy.

    That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use.

    While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust.

    The easiest way to make sure none of it happens in the first place is to always make sure Google knows your location.

    That's what I talk to Allen Drew, of Allen Drew Insurance, about some of the adjustments he needs to make.

    19 min
  • Are You Surrounded with People You Need to Know?
    It's easy to underrate the outcome of congregating in the right place even for short periods of time.

    This dismissive attitude is usually a result of underwhelming expectations based on disappointing previous encounters.

    However, every now and then your curiosity is rewarded and you find yourself surrounded by a group of people in the industry you didn't think existed.

    It's those moments when your insurance sword gets sharpened to dangerous levels and provide a newfound level of confidence.

    That's what I talk to Nick Thalhammer, of Cinncinnatus Insurance, about as he debated the value his chance had.

    16 min

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