Insurance in your Words

This is probably the simplest video marketing tip that you can follow to liberate yourself from paralyzing overcomplication.

That liberation starts by establishing the most important character of your videos, besides you, which is your one goto camera angle.

That simple angle allows you to properly invite people into your office on a consistent basis with zero hesitation.

That's what I talked to Jared Bellmund, of AllChoice Insurance, about his ability to focus on only the important things.

Sometimes it takes a little extra work and creativity to connect the dots to the most useful and relevant information.

On the other hand, there's plenty of sound bite spouting, headline readers who struggle to dive below the surface.

Then it becomes a matter of making sure you surround yourself with enough of the right thing to keep your head above water.

That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how many floatation devices he could use.

Because it's out there where people are looking for it the most and can't wait to pay attention when they find it.

Real life event marketing has limitless potential beyond free pens and brochures to captivate and inspire what your agency is all about.

If not, everything else is just a wasted opportunity to stand out against everyone else too afraid to bring something interesting to the table.

That's what I talk to Michele Linca, of Linca Insurance, about as she tries to put her agency out into the real world.

The power and beauty of renewal income is a huge draw for plenty of journeyman sales professionals to the insurance industry.

It's this same payment structure that has gotten the best of plenty of agents who couldn't figure out a way to play the game on a bigger scale.

As nice as that renewal income is, having zero authority determining the value we bring is challenging at best.

That's what I talk to James Castell, of Castell Insurance, about how his agency addressed this problem in his agency.

If you try and talk to everyone, you'll end up talking to no one.

Of course, that's the last thing you want to happen in your agency and why it's nessacary to get more specific.

It doesn't matter if it's when the policy needs to be purchased, how old the person buying it is or even where it's all happening.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the specific direction they're heading.

Of course, you want to do everything you can to improve your chances to close a sale.

However, sometimes encouraging competition forces you to get a lot stronger much faster.

It's developing this confidence that builds your insurance strength both internally and externally in your agency.

That's what I talk to Alex Dopazo, of Dopazo and Associates, about as he shares what it's done for him.

Of course, that might be an oversimplification of a slightly more complex problem, however, remains the majority of the solution.

The length of your content isn't worth obsessing and over thinking, because the only thing that will come from that is not doing anything.

That's why you have permission to start hitting publish anytime and build up to whatever number you're currently not hitting.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about his word count concerns.

Even then, most of the time we find ourselves struggling to pay an overdue with more piling up every day.

It could be something as simple of understanding what SEO work actually needs to be done and how valuable it is.

Then it becomes a matter of making one small bet after another and the next thing you know you're pushing the limits of the site instead.

That's what I talk to Kim Wood, of Toby & Merril Insurance, about as she works on paying hers.

It's always the first and easiest thing to mess up when starting your content journey.

There needs to be the same if not more attention paid to that handful of words as is to the entire piece.

Almost always it starts by dramatically underestimating just how specific you need to get for people to find you.

That's what I talk to Allen Drew, of the Allen Drew Agency, about he's trying to find his right spot.

Because if it's truly important to the success of the agency and you're not getting it done, it's your job to find someone who will.

Of course, most of that is easier said than done, but no matter what your first step should be to break the minimum knowledge threshold.

That simply means learning enough to know if you're the guy for the job or what you need to expect from someone else if you aren't.

That's what I talk to Nick Thalhammer of Cincinnatus Insurance, about as identifies where he wants to improve.