Insurance in your Words

This is certainly a common challenge we face in the industry that is somehow rarely discussed.

It's also amazing how rare it feels to consider specifically defining the value we need to provide.

It's that definition that will lay the groundwork for creating repeatable capabilities that are profitable.

That's what I talk to Jared Bellmund, of All Choice Insurance, about as he shares his level of acceptance.

It never stops regardless of how long you've been in the business, the only thing that can change is the people you find to help figure it out.

That is by far one of the most powerful things that can happen to your insurance career.

You just can't be afraid to take a chance to get out of your comfort zone and physically find those people.

That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how fired up he is to give it one hundred percent.

Because it's the one thing that's hard to quantify and even harder to control.

Yet, it's the first thing you demand of someone or something when approaching them about your agency.

Expecting a front line vendor or entry-level employee to expertly apply it to the most important parts of your business.

That's what I talk to Michele Linca, of Linca Insurance, about how she can put a value on hers.

Because no matter what the internet can do, you still remember and feel different about the people you meet in person.

It's also become such a tough thing to successfully pull off, anyone who does will certainly stand out to the people looking.

At the end of the day, that's all everyone is trying to do, it's just a matter of finding the right thing.

That's what I talk to James Castell, of Castell Insurance, about the number of people he meets.

That's certainly a very common occurrence when agents are getting started with digital marketing.

Of course, you want everything to be perfect because things live forever on the internet.

But, you'll never have all the answers or be able to predict how your marketing conversation can change.

That's what I talk to Ryan Anderson, of Alliance Insurance, about a few areas he might be thinking too much about.

The opportunity that comes from distributing information consistently on the internet is amazing.

That opportunity is equally rewarded everytime you provide it with more dedication and resources.

Which culminates in a joyful marketing celebration of activities and skills only you are uniquely qualified to do.

That's what I talk to Alex Dopazo, of Dopazo & Associates, about his journey and how he plans to get there.

Because people are always going to care about their problem first and how you can help them solve it.

Once you've demonstrated your ability to that multiple times then it becomes more important for them to hold on to something other than insurance.

It's this combination that allows you to create an attachment point so strong they won't want to do business with anyone else.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how it happened to him.

When that happens it normally means you forgot to refill that clients value bucket at some point.

Because the fuller you keep the less you have to worry about anything going wrong.

The easiest way to keep if full is by constantly being proactive and maintaining the relationship in the most convenient way possible.

That's what I talk to Kim Wood, of Toby & Merril Insurance, about her new mission to stay ahead of everything.

Of course, every word in that sentence is easier said than done and ends of getting the best of most insurance marketing efforts.

That's not to say it's impossible, rather help set the proper expectations for the vast array of skills needed to pull off a successful launch.

Because even the slightest miscalculation can send your intentions spiraling down to earth no matter how close it gets.

That's what I talk to Sean Halpin, of MJH Insurance, about how he managed to do and what could have made it better.

That could be true for literally almost anything in life, but especially true when deciding on/if your agency needs to cluster up some companies.

The interesting part about the whole thing is how the insurance companies themselves are the ones giving all the power to

That is of course instead of loosening their grip on the appointment process and reduced their accumulated leverage.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the details of his deal.