Insurance in your Words

Of course, that can happen in many different ways, but you'd be surprised at how a little education can go a long way.

Most of the time your referral partners are savvy enough insurance consumers to know which policy provides the best value.

All you need to do is help them understand that in the easiest way possible, hopefully in an automated fashion.

That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he's looking to find more consistency.

Because it's easy to get restless with the thing you're good at and get distracted by something you're not.

That something is twice as dangerous when there isn't enough premium to go around.

The scariest liability is allowing it significantly distract from the business you know how to sell.

That's what I talk to Brian Blakely, of Stonebridge Insurance, about the niche he's eyeballing.

That's why it's insanely beneficial if/when you can provide them countless conversation entry points.

Not only will it be much easier to start those conversations, but it will also give you more stable (common) ground to stand on.

Most of the time, the more you know about someone the more comfortable you end up feeling around them.

That's what I talk to Alex Salmon, of The Salmon Agency, about how he recently figured out how easy it is to start his.

What might be more important than building that consistent relationship is properly setting communication expectations.

That's what really has a good chance to destroy any relationship your agency has regardless of how long you've had it.

The same is also true cross-selling other lines and properly managing the possibilities and limitations each offer.

That's what I talk to James Castell, of Castell Insurance, about how long his agency holds on to their relationships.

That luck generally leads to an endless stream of wasted opportunities that never received proper consideration.

Of course, there are a couple of easy things you can do to prevent it from happening.

However, they generally involve a few tough decisions most agencies don't want to make.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about the ones he's facing.

At least that's ussually what happens when we run into clients we should run the other way from.

Because somewhere along the way we'll talk ourselves into the idea of wanting to do business with them.

In reality, we should have listened to our instinct by drawing a line in the sand.

That's what I talk to Alex Dopazo, of Dopazo & Associates, about a few of the things he looks for.

That means providing a solid example of what a good one looks like and help encourage and coach the rest of the staff to give it a try.

Of course, sometimes there aren't enough examples or encouraging words in the english language to compel some people to get in front of the camera.

Then you might be faced with the difficult choice of leaving the individual agent behind to push the agency forward.

That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how he's making video proposals happen in his agency.

The Truth About Video Proposals (Part I) The Truth About Video Proposals (Part II)

This is as good of a time as any to take a chance and try to sell insurance in a way you never have before.

When you do that it's important to remember it's not a race to what generates more leads, but instead more revenue.

That's really when you know if your promoting the right thing on your website, even if it's different than what you've always done.

That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her potential promotion choices.

The only thing you have to do is take the time to explain the number of ways the answer depends.

In reality, you now have the opportunity to describe what your perfect client looks like to maximize profitability.

You just have to be dedicated to figuring out the way to provide the most impactful answers to the most important questions.

That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about what he's learning from each one.

Because if you refuse to focus on these people, you'll make it much harder on your digital marketing efforts.

That's when you really need to decide if you know enough to be dangerous, or if your limited knowledge can become a hazard.

What has the potential to cause the most harm is thinking your knowledge is more dangerous than it is.

That's what I talk to Nick Thalhammer, of Cincinnatus Insurance, about the areas his website struggles with.