Insurance in your Words

That's hard to fully appreciate on a small scale when the weight of each one feels too light to notice.

However, when you approach your agency with the mentality of a master builder, you'll probably know where everything needs to go.

The problems start when you refuse to think beyond what you can do (or sell) by yourself.

That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about the assembly he's looking forward to.

Because it's great to be able to toss a wide insurance net, but it's also just as effective to shoot one that's specific.

No matter how long you've been in the insurance game, it's always interesting to talk about the best place your business could go.

Not to mention what could happen if you expand your mind and consider creating more serious partnerships with complementary people.

That's what I talk to Brian Blakely, of Stonebridge Insurance, about how he went about his agency is currently set up.

It was just up to you to do something about it in a consistent and effective way.

That can start by simply putting existing components together in a unique way to create something new.

It's during that assembly process that you'll discover a new idea people can't stop talking about.

That's what I talk to Alex Salmon, of The Salmon Agency, about how he creating things in his agency.

Things like crafting a compelling message that makes people take action on what you want.

That is something that can easily happen when you're able to create pages for their specific needs.

It also helps if you can ask for the information you need to decide how serious they are and do something about it.

That's what I talk to James Castle, of Castle Insurance, about the changes his agency is making.

If approached with enough dedication, it has the potential to resonate for an extended period of time.

The biggest challenge beyond that dedication will be your proficiency to execute it effectively.

Because it has to come from a pretty deep place of authenticity to actually work.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the revolution they're starting.

Regardless of how aggressive you get, there's something to be said for knowing your numbers.

It's this information that makes sure you're making the most of every policy you sell.

It's also the best way to know if and when you're wasting your time on that new policy.

That's what I talk Alex Dopazo, of Dapozo Insurance, about how his agency knows theirs.

The most interesting part about the whole thing is it will only be the start of the one-off pieces of content you create.

That means you should get comfortable with the idea because it's an easy way to do something people don't expect.

If you really want to go all in on the idea, it might have be a skill you hire for out of the gate.

That's what I talk to Taylor Garcia, of Jackson & Jackson insurance, about the dramatic steps he's taking.

The Truth About Video Proposals (Part I) The Truth About Video Proposals (Part II) The Truth About Video Proposals (Part III)

Because no matter what, they will Google your agency and will find what you've decided to provide them.

It's also important to have the right mindset and understand the reality of your current situation.

There's no way you'll instantly start generating hundreds of leads a month (without paying), instead it will slowly build over time.

That's what I talk to Kim Wood, of Toby & Merrill Insurance, about how she's trying to focus their impress to get the process started.

There's nothing wrong with living in that wheelhouse, in fact, most agents have a hard time staying long enough.

It's important to talk about what you know really well, but there are no rules about what you need to know before you talk about something else.

It's starting as simple as you can and taking everyone on the journey with you.

That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about how he found the exit he was looking for.

Those experiences could be as simple as ID card requests, or simply getting started with the quoting process.

The biggest challenge usually comes in deciding what parts of the process will be mandatory.

Because there's an infinite see of time waiting to be saved when you stop doing everything for them.

That's what I talk to Nick Thalhammer, of Cincinatus Insurance, about the process he wants for his clients.