Insurance in your Words

You'd think that with all the advances we've experienced in technology, that we'd at least be able to pull a client email list together.

But that's not the case for our industry.

The dreaded thought of exporting and importing updated client lists, and then scrubbing them for accuracy just to send a simple marketing email out, makes us avoid the task altogether.

Agency Management Systems struggle to find the motivation to change. And it's preventing us from achieving our true insurance potential.

That's what I talk to Kim Woods, of Tobey Merrill Insurance about what she said to do to try to solve her problems.

P.S. We solve a lot of problems in here.

This might be one of the easiest marketing tactics to follow that can ultimately dictate your strategy.

If you focus on topic clusters, it makes it really easy to understand how deep you can go on a topic to let Google know you're an expert.

If you don't have enough content to fill your clusters, that's a good indication your topic isn't big enough or you need to write more.

That's what I talk to Sean Halpin, of MJH Insurance, about as he tries to make sense of what he needs in his clusters.

P.S. A lot of topics get clustered inside the newsletter, you should come see for yourself.

With back office support companies becoming more reliable and relevant traditional service roles can do non traditional tasks.

If you crunch the numbers, you'll almost always be able to walk away with a chance to make more money.

That's the leap that most agents find so frustrating, is the ability to find more time to do high value tasks.

That's what I talked with Nick Thalhammer, of Cincinnatus Insurance, about as he starts to seriously consider getting more value out of his people.

P.S. There's a ton of valuable people that hangout here.

Maybe that's important. Maybe it builds character. Maybe that's why we're still doing it.

Or maybe we don't need to waste that much time and there might be a more focused way to do it?

It's possible the "liberal arts" insurance education may have run it's course. If all it does is produced "Insurance Generalist" we might find ourselves in trouble.

That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he tries to make sure his feel are planted in the right place.

P.S. Joining the Agency Nation Newsletter is a good way to avoid it.

But, just because you are now doesn't mean it's going to stay that way forever.

Because there comes a time during every agency's growth where the potential is challenged.

It's how that potential is handled and transitioned that has a good chance to separate you from the pack.

That's what I talk to Landon Bentham, of Callahan and Rice Insurance, about as he questions the longevity of his growth.

P.S. The Agency Nation newsletter can certainly extend the growth you're looking for.

The truth is, it's what you do best and it's really hard to give people too many facts about it.

However, one thing that usually goes dramatically overlooked is your ability to tell an emotional story all the way to the sale.

It's always dangerous to play with emotions, but highly rewarding if executed properly.

That's what I talked to Avery Moore, of ECI Insurance, about as she starts to questions her factual approach.

P.S. Things get a little emotion from time to time on the Agency Nation newsletter, you should come hug it out with us.

Because if you haven't taken the time to figure it out, there's a good chance you'll never know.

Once that question has been answered you can figure out where the help should come from.

That help should be properly positioned to grow the agency where the expectations are currently sitting.

That's what I talked to Bogus Handzel, of Handzel and Associates, about as he tried to figure out where to get his from.

P.S. People have said there's a lot of successful help happening here.

Honestly, the choice is yours initially. However, as you start to see what's involved it should become painfully obvious.

When you rise to the Insurance Mindset Challenge, you're requiring that business goes where it goes, you're able to extensively "speak the language" of the industry you're trying to serve and finally have to try and make something of your next company rep marketing meeting.

That's what I talked to Ryan Anderson, of Alliance Insurance Group, about as he starts to build his.

P.S. You should really see what going on in this newsletter.

It doesn't matter if it means moving office locations, encouraging people not to show up there or deciding once and for all who your best client is.

Taking that decision to the the next level is something that has a ridiculously good chance of helping.

Once you decide who and what are involved it because a lot easier to support them.

That's what I talk to Alex Dopazo, of Dopazo and Associates about, as he explains the support he gets.

P.S. There's plenty of support here if you're interested.

It's during that construction process that you'll truly be tested on the strength of your structure.

But that's exactly what will happen if you want to try and reach your creative potential.

One of the only ways to do it is to have the proper support around.

That's what I talk to Woody Brown, of The Rhodes Group, about as he attempts to embrace his.

P.S. There plenty of support inside the Agency Nation Newsletter.