Insurance in your Words

Insurance in your Words

By Joey GiangolaBusinessMarketing
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Insurance in your Words episodes

  • Do You Know Who Your People Are?
    If you don't it's going to be a lot hard to figure out where they're hiding.

    When you know exactly who they are and what they do you'll know what comes next.

    It becomes so much easier to keep track of everyone that might mean something to your agency.

    You can spend more time focusing on them and what they need.

    That's what I talk with Woody Brown, or The Rhoads Groups, about as he figures out his.

    P.S. You're one of our people if you sign up for the newsletter.

    22 min
  • How to Build Trust That Gets All the Business
    All you have to do is help someone get from point A to point B as easy and enjoyable as possible.

    Once you do that it's just a matter of making sure they know, without a doubt, you're that person and how to do it.

    Because it doesn't matter how much forward moment you help someone create to completing their insurance journey.

    If they ultimately don't make it to that final destination, all of your help directions and information will still leave them stranded.

    That's what I talk to Ed Monson, of Monson Insurance, about as he tried to figure out the best way for people to reach him.

    P.S. Newsletters are still a thing and we've got one of the best in the industry, you should try it.

    19 min
  • Are You Wasting Your Marketing Energy?
    If you're focusing on things that don't get results, there's a good chance you are.

    When you're getting started marketing your agency, there's a lot of decisions to make about what you're going to do and where you're going to focus your time.

    Of course, it's in these decisions that may lead you to the breakout idea that takes your agency to the next level.

    However, you're going to want to make sure you avoid the mistakes others in the industry have already made.

    That's what I talk to Sean Halpin, of MJH Insurance, about how much he might be wasting.

    P.S. Seriously, this newsletter is written for you. I mean who else would we write it for?

    20 min
  • How Loud Can Your Dedicated Marketing Get?
    If you let someone do it full time, it can get as loud as you want.

    However, if you constantly try to piece it together with extra time and occasional interest, there's a good chance you'll barely hear it.

    A big part of the reason your marketing isn't making a sound is because you haven't been able to hire someone (with or without insurance experience) to fill it.

    Much like everything else we do in the industry, we think anyone who hasn't "done the time" is no good for our business.

    That's what I talk to Dani Kimble, of the O'Neil Group, about the volume she's current dealing with.

    P.S. This newsletter needs you on it before anything else can happen.

    18 min
  • Will Your Content Get to Your Niche?
    If it's not, then it's missing the entire purpose of what it's suppose to do.

    One thing is for sure if at first you don't succeed, try again.

    There's no limit on the amount of tries you get to get it right.

    No matter how much you read, watch and listen too when it comes to content marking. that means you can try as many cool things as I say so.

    That's what I talk to Jared Bullmend, of Carolina Living Insurance. about as he tried to get his two together.

    p.S. This is finally your chance get the most dynamic newsletter in the industry.

    16 min
  • How to Be a Better Agent
    Is all about constantly absorbing information and finding the right people to do something with it.

    Being a better agent can be as easy as reading a book, listening to a podcast or spending more time with the right people.

    Those items aren't hard to do on their own, it's the action behind them that's tough.

    That's where building the right core right core group of agent agents to make that a reality.

    That's what Mike Crowley, of Crowley Insurance, tried to constantly do.

    P.S. Subscribing to our newsletter is how you'll constantly be able to keep up with all the awesome.

    18 min
  • When an Insurance Company Lets You Down
    It triggers a ripple effect far beyond just your immediate pain.

    Either they don't know, or they don't care. I'm not sure which one is worse.

    But that's the feeling you get when you realize your one of your insurance companies is only looking out for themselves.

    It's certainly an experience your clients should never be apart of, however are still very much at risk.

    That's what I talk to Nancy Nicklow, at Huff Insurance, about her unfortunate underwriting snafu.

    P.S. Signing up for the Agency Nation newsletter could be the best decision you'll ever make. #FriendsForLife

    17 min
  • Good Isn't Good Enough
    This mentality is rarely confused with a legacy independent insurance agency.

    Mostly because good is better than expected most of the time, forget anything else.

    To be fair, that's not to say all agents and/or agencies start out that way.

    The bigger question instead is, was that mentality ability to survive until something could be done about it?

    That's what I talk to Bogus Handzel, of Handzel and Associates, about as he figures out what IS good enough.

    P.S. Some people are calling it (maybe Ryan Hanley) the most dynamic newsletter in the industry, that means you should be a part of it.

    19 min
  • Who's Hungry For What You're Selling?
    There's just a few question you need to answer before you jump head first into a new commercial niche.

    The first one is figuring out if you speak their language well enough to sell insurance the way they understand.

    The next one is if the average annual premium will generate enough commission to make sure you keep the lights on.

    Finally, you've got to have enough insurance companies who actually want to take the business you bring to them.

    These are the questions Ryan Anderson, of Alliance Insurance Group, is asking himself about his new niche.

    P.S. If you really want to know what's going with insurance, Agency Nation and life in general our newsletter can help.

    16 min
  • How Many Clients Do You Fire? (Part II)
    If you don't stick to your guns, you'll just end up complaining about how many bad ones you have.

    You constantly have to be prepared to break it off with a client or not get involved with a new one if things aren't right.

    Not only will this help you from complaining, it might even keep you happy in your business.

    That's one thing Alex Dopazo, of Dopazo and Associates, isn't afraid to do.

    P.S. Don't be afraid to subscribe to the Agency Nation newsletter.

    17 min

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