Insurance in your Words

It's a question many agency owners struggle and rarely want to face.

It's hard to do more when you have to do it all yourself.

Figuring out how to find the right people becomes a critical thinking problem with no answer.

That's what I talk with Alex Dopazo, of D&A Insurance, about as he comes to grips with doing more of what he should.

P.S. Learn with people like Alex how to do those things in Agency Nation University.

Realizing it's going to suck no matter when you start is your first major challenge.

Owing that embarrassment is the best thing you can to eventually make it turn out the way you want.

That's when you'll get good enough to attract the business you weren't sure you could.

That's what I talk to Woody Brown about, of The Rhoads Group, as he starts to put all the pieces together.

P.S. Agency Nation emails might help limit how much embarrassment you face.

It also shouldn't be the only type of video you do.

Not to mention, the easier you make the more it will get done and the more that get done the more business you'll close.

If you try to make it your only video strategy, you'll be spending way too much time making the same thing over and over again.

That's what I talk to Ryan Sautman, of Just4You Insurance, as he shares his early adoption of proposing on video.

P.S. Listen to the end to hear about the secret deal Sydney and I are offering at Innovation 18.

That's probably more than slightly exaggerated, however should not be understated in its importance.

Yes, there's a lot of information available to help reinforce a logical decision about your marketing efforts.

However, that logic sometimes isn't powerful enough to motivate action.

Instead, it's a demonstration of the consistent experiences possible through your marketing efforts.

That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she contemplates her marketing possibilities.

P.S. If you need help using your newly bought tools and tasks, Agency Nation University is the place to do it.

Once you've allowed yourself to believe this idea can work, then it's up to you to make it happen.

Creating the habits and identifying the times to consistently create it help that belief grow.

But you can't always listen to everyone else, because what worked for them might not work for you.

That's what I talk to Terry Grier, of Strive Insurance, about as his content faith gets tested.

P.S. There's going to be a lot of believing going on at Elevate 18, you should come.

It's the previous mediocrity that has created an immunity to the thing you want them to do the most.

You probably haven't done enough work to earn the request, because the requirement increases every year.

If you take the time to build a detailed process that fulfills that requirement and walks them closer to the sale, everyone wins.

You have to change the language, expectation and experience people receive to make a quote more request-able.

That's what I talk about with Eli Gillespie, of Gillespie Insurance Services, as he tries to figure out his.

P.S. Agency Nation University is the best place to learn how to full those requirements.

But seeing it at all is the only thing that will keep you from finding more.

Just because your agency can do something, doesn't mean it always should.

That might be the hardest part resisting a niche regardless how right or wrong it ends up being.

That's what I talk with Mike Crowley, of Crowley Insurance, about as he comes to grips with his.

P.S. Learn how to attract the right niche in Agency Nation University.

Believe it or not, your ability to show up and do the things you're supposed to is a very powerful differentiator.

It's that simple difference that separates average agencies from great ones, because they can routinely do what others can't.

Primary among those things is lengthy, consistent follow-up with unsold and lost customers.

It's this segment of prospects that could deliver your best results if given enough attention.

That's what I talk with Nancy Nicklow, of Huff Insurance, about as she breaks down how long it takes form them to give up.

P.S. Did you Elevate 18 is going to be one of the crazy good places to be this summer?

It might sound a little crazy and potentially hyperbolic, but your ability to move faster than everyone else matters.

It matters because they don't have the same fears and concerns as you do and aren't carefully surveilling your agencies every move.

They are curious at best and indifferent at worst. Seeing someone new isn't going to sound as many alarm bells as you might think.

That's what I talk with Bogus Handzel, of Handzel and Associates, about as he contemplates when are where they new faces should appear.

P.S. Did you know Agency Nation University can help people find those new faces?

If there was every a more appropriate chicken and egg occurrence it's this.

Do you need to have the business to justify the marketing person or do you need the marketing person to justify the business?

It's probably a little of both and no matter which side you fall on you'll have to take more of a risk making it happen then you want.

At the very least you should know what tasks to take off your plate first to make your life easier and take your marketing to the next level.

That's what I talk about with Becky Schroeder, SVP of Marketing for ITC, as she shares her suggestions on how to make it happen.

P.S. Did you know we have deals on Agency Nation University and Elevate 18 happening now until the end of the year?