Insurance in your Words

Insurance in your Words

By Joey GiangolaBusinessMarketing
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Insurance in your Words episodes

  • How Dangerous Are Your Outsourcing Options?

    It really depends on how much of what they're doing for you and what their getting paid.

    It's always a questionable decision to let another broker mingle with your business.

    Even if they start out with the best intentions in mind, they're only human and eventually that mingling will lead to a drunken night of infidelity.

    But what are you supposed to do if you need help managing those accounts? Do you bring in your own team or just cross your fingers everyone involved keeps their word?

    That what I talk about with Jessica Burch, of Bryce Point Insurance, about as she tried to decide how risky it is for her to hand-off her clients.

    P.S. This is where most of the cool kids hangout.

    17 min
  • The Most Important Test Your Content Needs to Pass
    It has nothing to do with word counts or video length, it's all about connection.

    If you can't create something that allows someone to connect with you or your agency, you've just wasted a lot of opportunity.

    It's this connection that allows people to look past every alternative and only see you.

    How easy would your life be if you completely removed the "consideration process" when someone is shopping for insurance.

    What if you didn't have to worry about if you should to give free quotes or not.

    What if you had people eager to talk with you and share an experience they had with information you provided.

    That's the first test you give yourself when your content starts to make the phone ring.

    That's what I talk about with Woody Brown, of The Rhodes Group, as he starts to figure out his.

    P.S. Ryan writes an exclusive news letter every week, you should read it.

    18 min
  • Can They Find You When They Need You?
    If not, then you're making your insurance life much harder than it needs to be.

    They crazy part is how many agents want to feel the pain with you.

    When you target a niche online, it dramatically improves your ability to see who you're looking for.

    You're also going to allow your agency to easily stand tall over everyone else chasing that business.

    If you can make their life easier and deliver value when it's most convenient form them, you're probably already tickling their fancy.

    Those are the moments most agents refused to catch and the ones that waiting for you.

    That's what I talk about with Ryan Sautman, of Just4You Insurance, as he tries to figure out where to be found.

    P.S. Don't forget, you can always subscribe to the newsletter for exclusive content every Thursday(ish) here.

    18 min
  • Are You Talking Yourself Out of Becoming The Expert?

    It's easy to do if you let your doubt tell you how much you know about something.

    Chances are you know more than you think and certainly more than most people.

    It's that knowledge that will separate you from everyone else and make it easy for people to pick you.

    That's what Tracy Cotton of Marrow Insurance is currently struggling within her agency.

    10 min
  • Are You Controlling Your Day, or is it Controlling You?

    All time isn't created equal, if you keep treating it like it is then you'll always be out of control.

    You have to be able to react, but not nearly as much as we've been taught.

    Reacting to the wrong things will lead to an unpleasant cycle of order-taking.

    The only thing stopping you is your ability to let go of it.

    18 min
  • Why You Should Get Out of the Convincing Business

    Originally Published on 4/26/16

    Because even if you win, it will only be for a brief moment in time.

    Then the convincing process starts all over again.

    Before you know it, your running on a hamster wheel that leads to nowhere.

    That's what Sarah Nelson, of Intego Insruance, is trying to not do in her agency.

    12 min
  • Take Control of Your Day By Letting Go

    It's as simple as letting your clients schedule their own appointments with you.

    No you can retire for the endless game of phone tag and be ready to talk insurance when they are.

    That's what I talk to Sarah Nelson, of Intego Insurance, about he newfound scheduling freedom.

    16 min
  • Can You Overcome Your Marketing Fears?

    If not, then you might have a hard time getting the business you deserve.

    Things really get interesting when you push that fear so far away you can't even see it anymore.

    That's what Kyle Burnett, of Instant Insurance, talks about how he plans to do just that.

    7 min

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