In this episode of Sg2 Perspectives, Jayme Zage, PhD, is joined by Sg2 expert Hailey Mulliner to explore the growing momentum behind integrative medicine. They break down what integrative medicine includes, why consumer demand is accelerating, and how health systems can translate interest into viable strategy. The discussion also highlights evolving care models, competitive pressures from disruptors and the broader definition of ROI—including patient loyalty, new revenue streams and long-term value.

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