Intelligent Content Marketing Talks

Intelligent Content Marketing Talks

By Intelligent Content MarketingBusiness
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Intelligent Content Marketing Talks episodes

  • S2Ep12: Reinventing Value and Price

    To wrap up the final episode of the series, Jason discusses with Stephen what he’s learned during this series on the Power of Free. From the tips on working with the google algorithm to get to the top page 1 by using natural language techniques, dominating your niche by publishing high-quality content that answers any question that could be asked about your specialism, and understanding the true power behind ‘Free.’

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    21 min
  • S2Ep11: What's Your Platform?

    On today's episode, Stephen and Jason discuss the importance of online platforms, and how it's much more than just a website.

    We look at successful companies such as Netflix, Airbnb, and uber who have all created fantastic online platforms, carved out new niches for themselves, and disrupted marketplaces all over.
    Stephen also discusses how he built his own online platform to help customers look for solutions to immigration problems that weren't being solved previously in his niche.

    In the connection economy, your online platform is the engine for creating relationships!

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    26 min
  • S2Ep10: Do You Have Permission?

    Inspired by Seth Godin's book, 'Permission Marketing,' On today's episode, Stephen and Jason discuss how you can respectfully earn your customer's attention whilst being sensitive in your marketing strategy. Today many businesses are fighting for our attention, using aggressive and outdated interruption marketing tactics that spam our inboxes, leaving us with a sour taste in our mouth.

    Your customer's attention is a privilege, not a right, so you always need to have the best interest of your customer at the forefront of your strategy.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    27 min
  • S2Ep9: The Currency of Attention

    The internet today is saturated with noise and information, and never before has the value of people’s attention been more important.

    Today on the podcast, Stephen and Jason discuss how by understanding and appreciating the true value of attention and changing how your online proposition is configured, your face will be seen, and your voice will be heard.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    30 min
  • S2Ep8: The New Era of Marketing

    In the last 15 years, the world of commerce has changed forever, consumers have adapted to the realities of the connection economy, but marketing has not! In today’s episode, Stephen and Jason discuss how applying Intelligent Content Marketing techniques can help businesses market their products and services in today’s connection economy.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    30 min
  • S2Ep7: Disrupt, Disrupt

    COVID-19 has very much been the catalyst for disruption in 2020.

    In today's episode, Stephen and Jason discuss how we have arrived at a transition point where creative disruption when done properly, can shift the ground from underneath the feet of your competition.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    31 min
  • S2Ep6: What's Your Story?

    Episode 6 - What’s Your Story?

    We’re halfway through the Power of Free series!

    Stephen and Jason’s discussion today is all about the importance of telling your personal and professional story. This authenticity and transparency (even your vulnerabilities) allow the customer to understand the person and the company they are dealing with, building up trust and forging honest relationships.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    26 min
  • S2Ep5: Natural SEO

    In today’s episode, Stephen and Jason discuss Natural SEO and how to create quality content for your audience, that also works in favour of the Google algorithm to get you to the top of page 1 of the search page - all without spending a cent on SEO expertise.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    31 min
  • S2Ep4: Feel Your Market

    In the fourth episode of the series, Stephen and Jason discuss the topic of ‘Feeling Your Market’.

    It's all about putting yourself in the shoes of the customer and considering what kind of experience and service you would hope to have as the customer. From here you can design your proposition, always doing it with the customer focus and their experience at it's core.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    31 min
  • S2Ep3: Purple Cow

    Today’s discussion is inspired by Seth Godin’s book ‘Purple Cow’.

    Stephen and Jason discuss how in today’s over-communicated world, the only thing of true value is people’s attention. They discuss ways and techniques you need to stand out above your competitors to be the ‘Purple Cow’ in your niche.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    26 min

About Intelligent Content Marketing Talks

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An ongoing discussion on how to build a modern business model and dominate your expert niche by applying a proven and highly profitable way of doing business. Entrepreneur Stephen Barnes shares his…