Intelligent Content Marketing Talks

Intelligent Content Marketing Talks

By Intelligent Content MarketingBusiness
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Intelligent Content Marketing Talks episodes

  • S1Ep49: What Do You Really Sell? - Part 1

    In this episode Jason and Stephen finish their talk with the 24th Chapter of the Monopoly Planner: All Roads Lead to Rome.

    The last point Kevin Kelly makes in his book “New Rules for the New Economy” is that the chief task of the connection economy is to restore the symmetry of knowledge. In an environment where scarcity was the order of the day, the abundance dynamic never really came into play. That is changing in the new economy. We also enter into Chapter 25: What do you Really Sell? Most people don't have a clear understanding of what they are actually selling. Many overlook the fact that what you are actually selling is what you can do for people and the experience they have with you.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    24 min
  • S1Ep48: New Rules for a New Economy

    In today's episode we continue the discussion of Model 6, Chapter 24 of the Monopoly Planner. Stephen and Jason explore the other rules that emanate from Kevin Kelly's work. In the connection economy consumers turn into prosumers as the power of technology allows you to find out exactly what they want. Kevin Kelly put Stephen onto the reality that expertise now resides with fanatical customers. The world’s best experts in your product or service do not work for you but are actually your customers.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    26 min
  • S1Ep47: All Roads Lead to Rome

    Jason and Stephen have reached Module 6, Chapter 24 of the Monopoly Planner discussions. Today they talk about Kevin Kelly and his “New Rules for the New Economy”. Technology today is the medium of creating relationships and globalization provides the perfect environment for hyper relationships. The challenge in today's connection economy is to first create what your customer wants, remember and anticipate what your customer wants, and then change what your customer wants.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    28 min
  • S1Ep46: Stealing the March on Your Competitors

    In an effort to allow you to differentiate yourself from your competitors and at the same time lay down a mosaic of service components – Stephen has identified 10 things your competition is likely not doing.

    In this episode of the podcast Jason and Stephen continue their discussion as they debate some of these elements.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    34 min
  • S1Ep45: 10 Things Your Competitors Are Likely Not Doing

    Stephen's obsession with how he wants his customers to feel ultimately resulted in the creation of the intelligent content marketing business model. That’s because he came to understand that by putting the customer at the centre your proposition, you end up producing elements of your business model that ultimately give the customer a sense of “wow!” Luckily this is something your competition is probably not doing.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    32 min
  • S1Ep44: Help Solve Problems

    Business is all about solving problems. That is why the most important thing is to identify the problems in your specific niche by asking the right questions and analysing the issues that arise. Figure out the issues your customer might face, develop multiple solutions and choose the optimal one for the situation. Anticipate that no battle plan survives first contact with the enemy and find a way to utilize the other solutions as back-up plans.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    30 min
  • S1Ep43: Answer Questions

    For Stephen, the awareness of answering people's questions was a real eureka moment because it works on so many levels. It is a great opportunity to create valuable content in your niche while developing your content platform; a great side effect being that you get to fill the gaps in your taxonomy. You're enabling the law of reciprocity while building relations based on trust with new customers or consolidating existing ones.

    For more information check out our encyclopedia at http://intelligentcontent.marketing



    28 min
  • S1Ep42: Two Types of Customers... Two Types of Websites

    Jason and Stephen continue their  journey through the Monopoly Planner content as we reach Jason's favorite quote of Stephen's: "there are two types of customers, those who want to pay and those who don't want to pay". The way to handle the customers who don't want to pay is to give them everything they possibly need to help them solve their problem for free, which serves the purpose of creating a tribe and generating referrals and goodwill.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    33 min
  • S1Ep41: Generate Trust

    If you want to succeed in the connection economy you're going to have to scale trust. Assuming that you have acquired it, how do you scale it?

    One of the things you should avoid doing is engaging in selfish marketing. Instead adopt a strategic generosity strategy and turn scarcity into abundance. Concentrate on delivering valuable content that will answer questions, deliver solutions to problems and there is no doubt that you will establish a reputation of earned trust.

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    29 min
  • S1Ep40: Winning People Over

    On this episode Jason and Stephen discuss how to win people over when creating a relationship. Stephen shares what he has learned online, how he has implemented it in practice and when he came to fully understand how easy it actually is to win people over.

    Ultimately, winning people over is about being vulnerable. We perceive vulnerability nowadays as a strength when we recognize it in others but as a weakness in ourselves. The reality is that it is the birthplace of joy, belonging, creativity and authenticity. It is the most accurate measure of courage, as it takes an incredible amount of courage to put yourself out there and share your story with everyone, warts and all!

    For more information check out our encyclopedia at http://intelligentcontent.marketing

    30 min

About Intelligent Content Marketing Talks

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An ongoing discussion on how to build a modern business model and dominate your expert niche by applying a proven and highly profitable way of doing business. Entrepreneur Stephen Barnes shares his…