Intelligent Content Marketing Talks

Today on the podcast we discuss how you can build on your tribe-originated content and how you can utilise and reconfigure it so that you provide access to your material in different ways; thereby broadening the market for the material. Also how to organise it in an actionable fashion to allow people to get immediate value out of it.

For more information check out our encyclopedia at http://intelligentcontent.marketing

As we carry on our conversations about how to build a monopoly from nothing with no money invested, Jason and Stephen have reached Module 4, Chapter 6 of the planner: Tribe Originated Content. We discuss the best ways to generate valuable content for a customer; that is an ‘Ask me a Question’ section on a content platform. Such sections give you have the opportunity to provide exactly the answers and solutions to your customers' specific issues and concerns. To reply is very simple. You can post a podcast answer – which you can simply record on your smartphone – and it can also be transcribed, as we know that people like to consume content in different fashions.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Once you have your platform and you are turning your attention to the elements of your connection economy business model, one of the elements that Stephen has found to be pivotal to success is “strategic generosity”. 

This works on the idea that the internet is a communication medium and in order for you to create business opportunities on it you have to form relationships. There are a number of techniques you can use to generate positive relationships; Strategic Generosity is a great one. We are all hardwired, from an evolutionary perspective, to respond positively – with a sense of debt – to generosity.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Setting up the taxonomy of your WordPress content platform is crucial. This is because it allows Google to understand exactly what your body of material is and what it relates to; so that over time all your traffic is generated organically. You should think about organising the ideas that encompass your niche; this can be done easily through pages and posts to which you assign categories and tags.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In this podcast episode, we discuss the separation of the activity on your content platform that allows organic creation of relationships versus what happens when you go out searching for people who you know will be interested in your proposition. Also how to place yourself in front of them at the right time, with the right information that will get them to click on your link, action your content and ultimately forge a relationship with you.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast Jason and Stephen continue their discussion about the importance of documenting your experience and expertise, and of publishing actionable content on your online content platform.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In this episode of the podcast, Jason and Stephen move on to Module 3, Chapter 10 of the Monopoly Planner, called “Give it Away for Free”.

For more information check out our encyclopedia at http://intelligentcontent.marketing

When you massively exceed people's expectations, by treating them the way you would like to be treated when delivering the product they need, you switch the dynamic around entirely; because it's no longer about taking advantage of them, it's now about your customer giving you fair exchange for the value you offer –and that results in a very satisfied customer.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In the connection economy, in an age where which information is unlimited and costs nothing to produce – the only true thing of value is people's attention. So, if you have any type of proposition, whatever it might be, it has to be designed in such a way that it commands people's attention; otherwise it's not going to be found or heard of. Therefore, you should be remarkable.

For more information check out our encyclopedia at http://intelligentcontent.marketing

If you dig deep into philosophy and theology you will find that all the major cultures in the world have a variation of the same theme when it comes to the Golden Rule. It is a part of the universal human condition.

The Golden Rule is to treat other people how you yourself would hope to be treated. When you massively exceed people's expectations by treating them the way they would like to be treated when delivering the product they need, you switch the dynamic around; because it's no longer about taking advantage of them. It's now about your customer giving you fair exchange for the value you offer –and that results in a very satisfied customer.

For more information check out our encyclopedia at http://intelligentcontent.marketing