Intelligent Content Marketing Talks

Today on the episode you'll find out about The Monopoly Planner and the free Encyclopedia of ICM and in what order you should go about consuming the content. Jason and Stephen also discuss monopolies and how they might be categorised and what exactly does an online one entail.

For more information check out our encyclopedia at http://intelligentcontent.marketing

The idea behind building a monopoly out of nothing with no money invested is driven on the back of readings that Stephen encountered from Peter Tiel; co-founder of PayPal, Venture Capitalist and author of “Zero to One”. In them he describes a business designed to address a particular market in a specific way. It approaches it in such a way that you go from a situation where nobody was doing that kind of business to one where there is only one person, entity or company of that type.

For more information check out our encyclopedia at http://intelligentcontent.marketing

The connection economy offers wonderful opportunities to disrupt the incumbent order of the market, if you produce an offer that is very different from that of your competitors, you end up in a position where you have a product opportunity in the marketplace that can't really be matched by them, ensuring a win by default.

For more information check out our encyclopedia at http://intelligentcontent.marketing

There are two dimensions to communicating your proposition and who you are that you might want to think about adopting if you are putting together a modern business plan. When you put your personal story as well as your business story out there, you have the opportunity to touch the heart of your customers and build a relationship with them based on trust and authenticity.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In Stephen's career of 27 years he's been an expert in four things, the latest one is Intelligent Content Marketing. As he begins to document all the elements of his business model and how it can be generally applicable to anyone who has a particular expertise and are prepared to adopt a publisher mindset. Part of showcasing your expertise via an Intelligent Content Marketing proposition is to adopt elements of the science of persuasion; one such element is social proof. Proof that something is great will blow the dust off of doubt in your customer's mind.

For more information check out our encyclopedia at http://intelligentcontent.marketing

With the advent of the connection economy the world marketers came to understand that industrial economy marketing no longer works properly. Joe Pullizzi came to the conclusion that you could use content as a tool or a technique to create new relationships and generate sales, out of his idea the future of marketing emerged.

The issue with the idea of content marketing as it is understood now is that there is no common definition to the word content, nor is there any value in the phrase content marketing. When you take a close look at the definition of content you come to understand that it actually does not mean anything. After 15 years of the concept being around there has not been any major shift from the way companies have always marketed to content marketing because essentially it does not work... that is why Stephen has come up with 'Intelligent Content Marketing'.

Intelligent content marketing anticipates the understanding that the world has changed, we now have ubiquitous connectivity, you can now accurately assess you customer's expectations, needs and fears and with all that in mind you can create a proposition that is designed to reverse the risk for your customer and open the door to build a relationship based on trust and authenticity.

For more information check out our encyclopedia at http://intelligentcontent.marketing

When you are compiling your business model you need to anticipate that you will become so important to the tribe that you become indispensable, by becoming indispensable you have achieved lynchpin status. The connection economy gives you the opportunity to easily publish your knowledge on the web, give scale to your endeavors and in due course you are able to achieve lynchpin status without having to be a slave to your own business.

For more information check out our encyclopedia at http://intelligentcontent.marketing

If you are in a particular niche and you wish to develop relationships by answering people's questions and therefore helping them solve their problems, the best strategy towards dominating search results is to structure your content in a way that anticipates the questions of your niche market, which is mapping the knowledge graph. 

For more information check out our encyclopedia at http://intelligentcontent.marketing

On your journey to a successful business proposition (especially in the online world) there will be many milestones, the first one is 1000 true fans. If you nurture your relationships with your customers, you make yourself available to support and answer their questions you can be sure that you are on the fast track to 1000 true fans and much more!

For more information check out our encyclopedia at http://intelligentcontent.marketing