Intelligent Content Marketing Talks

Mapping the knowledge graph means anticipating that people will be looking for information on the subject matter you are an expert in. If you produce content that anticipates the kind of questions people will be asking and then deliver answers and solutions to the issues of your particular niche, over time all the potential questions you tribe has, will lead to the answers you have already provided.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In the connection economy where everybody has ubiquitous connectivity, there are great opportunities for individuals who have leadership capabilities in one particular area or niche. If they demonstrate that they are prepared to take on that role, to put themselves in the position of answering questions and solving problems, the people that are interested in that niche can easily form a tribe around it.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Stephen shares with Jason the idea of becoming ‘indispensable’ inspired from Seth Godin's book ‘Linchpin’. When you become indispensable and you are operating your own business that converts itself into an amazing proposition because if you are truly indispensable then your future is guaranteed. The point Seth Godin makes that if you are an employee and you want to be indispensable, is that companies in the industrial economy are structured in such a way to have Interchangeable parts which do not quite fit with an employee being indispensable as the company would have to rely on that person, however in the connection economy the threat of an employee becoming that vital to an operation is less and less every day.

For more information check out our encyclopedia at: http://intelligentcontent.marketing

Clay Christensen is a professor of business at Harvard Business School as well as a successful business entrepreneur. He has contributed to the world of business innovation since 1997 when he published The Innovator's Dilemma. In the book he explains why existing companies will never be able to disrupt themselves. Stephen also dives in deep and discusses the three types of innovation; sustaining, efficiency & disruptive.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Don Tapscott gave Stephen the ability to start really thinking about the reality of the disaggregation and re-aggregation of value in business. This is what the connection economy is all about, what used to work in the industrial economy can't be expected to work in the connection economy as the dynamics have changed.

For more information check out our encyclopedia at http://intelligentcontent.marketing

On this episode of the podcast we explore the wisdom of Seth Godin, the marketing guru that coined the term "connection economy".

We go on a journey through Seth Godin's business history, as the events that led to the ideas in his books unfold we catch a glimpse into the dynamics of the connection economy.

In an over communicated world the only way to command anybody's attention is to stand out, to be remarkable. When you produce a business that is remarkable by design people are going to be intrinsically interested in it.

The audience for a purple cow is someone who is about to start a business and they want to create something different.

For more information check out our encyclopedia at http://intelligentcontent.marketing 

Hosted by Jason Black and Stephen Barnes, we dive into the first episode of the series introducing the connection economy, discussing how the way consumers are ready to be communicated is different from how companies actually engage with them.

After 7-8 years of research on how the internet really works and what the connection economy is becoming, four trends were recognised, they come from the thoughts of Stephen's intellectual heroes; Seth Godin, Kevin Kelly, Charlie Munger and Don Tapscott. All of this led to a business plan that incorporates those ideas and anticipates the dynamics of the connection economy where ultimately what you are doing is answering people's questions, helping to solve problems and you tell your own story, so that the party you want to communicate with can understand what you are all about so that they can have a relationship with you based on authenticity and trust.

For more information check out our encyclopedia at: http://intelligentcontent.marketing