Intelligent Content Marketing Talks

Today on the podcast Jason and Stephen go through the final quality a connection economy entrepreneur should embody. That is the ability to recognise there are infinite choices; that there is really no such thing as competition; and that what you are really doing is holding opportunities to differentiate yourself from the other players in your market.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast Jason and Stephen continue their discussion about what a connection economy entrepreneur needs to take into account in order to successfully move forward in the present competitive landscape. They discuss another quality of the seven that a connection economy entrepreneur should possess. They also go through methods used to start, build and sustain meaningful and valuable relationships with customers; plus the techniques used at different points in the customer journey to differentiate your business model from your competitors’, to ensure that you are on the path to a monopoly in your niche.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Part of the process of building a monopoly out of nothing with no money invested is analyzing the marketplace. This week, Stephen and Jason talk about the competitive landscape and the qualities to be found in a typical connection economy entrepreneur.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In this episode of the podcast Jason and Stephen go over the hurdles one must overcome in order to disrupt the marketplace and compete with the big players. One of the great secrets that Stephen has encountered is that when you have a selection of different pricing models, the vast majority of people (more than 90%) will go for the full service package.

Just the mere fact of having the pricing options introduces disruption in the marketplace. And if your competitors don't have the kind of platform that you do, then you have an edge over them. In time this aligns your business proposition with the natural dynamic of the marketplace, which results in a win by default.

For more information check out our encyclopedia at http://intelligentcontent.marketing

On this episode of the podcast we go through the steps required to analyze your market when you are determining what segment of it you wish to address. When crafting a proposition that does not compete against what the market is already offering, you will reach the conclusion that niche-ing down is the best way forward. As you pursue this your expertise in your niche will allow you to determine which segment would be the best to reach in order to achieve your ultimate mission of untying the ties that bind your customers to other service providers.

For more information check out our encyclopedia at http://intelligentcontent.marketing

To figure out how to sell a product that all your competitors are already selling you must first figure out what sector of the market is open to a new, low-cost and tech-driven innovation. Then instead of presenting the product you offer, try to identify the problems your potential customer is running into, the reason the issue is occurring and a solution they can implement on their own.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In this podcast episode we go through how we should look at ourselves and our competitors in the landscape that is the current marketplace. We find out why a successful company can fail in the face of disruptive innovation; because they are focusing on satisfying the current needs of their largest demographic, while disruptive innovators focus on anticipating and meeting the future needs of their customers.

For more information check out our encyclopedia at http://intelligentcontent.marketing

This episode is dedicated to the elements that make a great connection economy entrepreneur. How to differentiate yourself from your competition through the value your proposition provides. The importance of valuing your work, seeking meaning in everything you do along with the importance of the customer experience and how to differentiate yourself through that.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In Today's episode Stephen and Jason discuss 'An irresistible offer'. This is something you inject into your proposition that makes it a no-brainer for the other party to say “yes” to transacting with you. The easiest way to reverse risk is with an irresistible offer. It is easy to craft when you understand the inner logic and emotions of the buyer. To create an irresistible offer you must make it clear to your customer that the value you offer is greater than the price. This shifts their mindset from the uneasy feeling of "I'm being sold to", to the urgency of "buy now".

For more information check out our encyclopedia at http://intelligentcontent.marketing

On this episode of the podcast we go through the elements that make up an intelligent content marketed business. Firstly you need enabling technology, which is very simple and free. The foundation tech is the WordPress platform. It allows you to have a website up and running very quickly and it gives you the ability to control and update content easily. In addition to your WordPress platform you should work on building your social media presence. This is part and parcel of enabling the technology dimension of an intelligent content marketing strategy en route to a monopoly.

For more information check out our encyclopedia at http://intelligentcontent.marketing