Intelligent Content Marketing Talks

In the second episode of the Power of Free series, Stephen and Jason speak about being an expert in a specific niche.

They discuss the manner in which service professionals can transition from operating in a traditional ‘bricks and mortar’ manner to operating online, and within the framework of the connection economy.

For more information check out our encyclopedia at http://intelligentcontent.marketing

We're back with Series 2!  In our first episode of the new series, Stephen and Jason discuss the current topic of the coronavirus pandemic and how today we are living in a very different world than we lived previously.

COVID-19 has forced all businesses (big and small) into an industrial economy to connection economy transition before their very eyes. As the world finally wakes up to the knowledge that many things in business have changed forever, we begin our 'Power of Free' series to show and explain new ways of marketing your business using smart and simple techniques with 'FREE'.

For more information check out our encyclopedia at http://intelligentcontent.marketing

On our final episode of Series 1, Stephen and Jason start off the discussion with Seth Godin’s concept of an Idea Virus and then moving onto the whole idea of building and loving your Tribe and what it can do for your business. Finally they discuss how finding an important truth very few people will ever agree with you on, will allow you insights into secrets that your competition will never have.

For more information check out our encyclopedia at http://intelligentcontent.marketing

In this episode Stephen and Jason discuss how to achieve market alignment by design. They look at the barriers of the ‘policy layer’ within many industrial economy businesses today, they discuss how to set a communications strategy and how to build an emotional connection with customers.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast Jason and Stephen discuss the Hong Kong protests and their impact on the local economy as well as on the locals themselves. After which they dive into how to control the experience environment. A great example of the best way to control the experience environment is the one given by Disney and their chain of excellence, which starts with leadership excellence, the leader sets the standard for the employees through leading by example, cast excellence which reflects the idea that every member of the team plays a key role in your production designed to offer the best customer experience, "guestology", the process of understanding your customer's needs, wants, emotions and the preconceived notions they might have about you, by understanding them you can establish your unique quality standards by which to measure customer satisfaction.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast it’s all about how to craft an irresistible offer. To create an irresistible offer you must make it clear to your customer that the value you offer is greater than the price, this shifts their mindset from the uneasy feeling of  "I'm being sold to" to the urgency of "buy now", you should also find the touchstone that is a perfect fit for your proposition, an example would be "double your money back" as the HKVC is offering, most importantly your offer should be believable, a sure way to inject authenticity is with social proof, real data to back you up, credibility and authority endorsement.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast Stephen and Jason will be talking about risk reversal and how you can achieve incorporate it in your business. Find out the two types of risk and the three strategies to adjust it so you can infuse your business proposition with the best option for you, and  to ensure your customers will always choose you, not your competitors.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today on the podcast we dive into fascinating topics (including faux chicken), all kidding aside join us and find out what you need to take into account when crafting your business proposition. We discuss human psychology from the lessons of Robert Cialdini, Dan Ariely, Frank Kern and Charlie Munger. They provide all the tools for configuring a bulletproof proposition by understanding what's important and making sure that you are ethically nudging your customers' behaviour in a way that is good for them and designed to achieve your objectives as well.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Today we have a really interesting discussion for you, find out what it takes to position your content platform in such a way that you ensure a win by default and what are the best and easiest ways to differentiate yourself from the competition.

Learn how to manifest value in the connection economy and reach the two types of customers, those who want to pay and those who do not. Find out how to turn the customers that don’t want to pay into allies and advocates of your brand.

For more information check out our encyclopedia at http://intelligentcontent.marketing

Join Jason and Stephen as they continue their discussion on What Do You Really Sell. Most people don’t have a clear understanding of what they are actually selling. Many overlook the fact that what you are actually selling is what you can do for people and the experience they have with you. They discuss the importance of building a purpose brands as they talk about great examples of such companies. You’ll also find out how to make your business bulletproof in the connection economy.

For more information check out our encyclopedia at http://intelligentcontent.marketing