Why do you want to start a podcast?

• Grow your business: 
  • Get more clients – Nate TechNest Real Estate
  • Brand / PR – Drift Seeking Wisdom
• Grow your audience: Matt and Alex with Supercomputer
  • Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
  • Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
  • Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast
• Connect with your audience: Taylor Jackson Photography
  • Increase social proof.
  • Identify yourself as an expert.
• Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest
• Put your POV out in the world: Rework, Good News Podcast

Ideas on how you can use your podcast to reach your goals:

• Private feed just for your team / employees
• Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
• Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
• Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
• Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
• Recycle your best talks / videos.
• Conferences: give attendees a private feed of all the talks!
• Share your journey.

Show notes:

• The 8 types of podcast formats
• Leave us a question at transistor.fm/voicemail. We will answer those next week during American Thanksgiving show.
• Create a podcast for your employees

What do you think?

• Leave a comment on Breaker, the podcast app for Android and iPhone.
• Leave a comment on CastBox, the podcast app for Android and iPhone.
• Leave a comment on Tung.fm
• Otherwise, get us on Twitter: @transistorfm or email us: [email protected]
• Create your own podcast at transistor.fm

Thanks to our Patreon supporters:

• Colin Gray – Alitu.com
• Samori Augusto
• Mike Walker
• Brad (from Canada)
• Darby Frey
• Kevin Markham
• Adam Duvander
• Dave Giunta (JOOnta)

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin