Younger listeners might know John Battelle as being one of the original forces behind the Web 2.0 movement, as the founder of the Web 2.0 Summit as well as Federated Media. But John was also the founding editor of both Wired Magazine and Industry Standard magazine, that great, lost magazine of record for the dot com era. For our purposes, we’ve been focusing more on HotWired, so that’s why I was super excited to speak with John and get some of the background stories from Wired the magazine as well as Industry Standard. Enjoy!

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Another conversation with writer and journalist Chris Higgins. We start up talking about the recent sad demise of the Magazine, a project Chris was heavily involved in. But then we spend most of the episode talking about the early online services and what it was like to go online before online meant the web. If you’re from this era, get ready for a nostalgia bomb. Hope you enjoy.

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Joe McCambley is one of the more prominent names in modern digital marketing and advertising. He's had major roles at Digitas, at AOL in it's modern incarnation and he's the co-founder of the Wonder Factory. I wanted to talk to Joe about his time with Modem Media, where he was one of the creative forces behind the development of the first banner ads that premiered alongside the launch of HotWired. The 20th anniversary of these first banner ads is coming up at the end of the month, and I'm putting together a special episode where I'll edit together interviews from several different people all for one comprehensive piece that will tell the story. As I told Joe after this interview, my original intention was just to use this conversation as a part of that piece. But our discussion went in such wonderful directions, delving deep into nature of modern advertising and the future of marketing in the digital age, that I decided this deserved to be it's own stand alone-episode. If you're working in digital media today, I think this is required listening.

The "You Will" campaign can be viewed here.

The first banner ad can be viewed here. 

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Owen Thomas is one of the most prominent voices in modern web media. He is currently the editor in chief of ReadWrite.com, but he was also the west coast editor for Business Insider, the founding editor of Daily Dot, executive editor of VentureBeat, managing editor of Valleywag… and I could go on and on… Business 2.0, Red Herring, etc. I was particularly excited to talk to Owen about some of his earliest jobs, at HotWired and at Suck. Owen gives us some more great background about the launch of Hotwired and the inner workings of Suck.

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Soon after the founding of Wired Magazine, it was decided that Wired needed a major web presence. Andrew Anker was recruited to write a business plan and launch a website that would become HotWired.com. As we’ve seen in this chapter, HotWired was among the first stand-alone media websites, and pioneered a great many things, not the least of which were the first banner ads. Andrew gives us some wonderful insights into the early days of Wired (going back to the magazine’s funding) as well as the evolution of HotWired, Suck, Hotbot and other early web properties he helped bring to life.

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We continue our survey of early web media plays with some that have lasted the test of time and some that, while not currently extant, were lasting in terms of impact. It’s a big episode. WSJ.com. NYTimes.com. EOnline. The Weather Channel. ZDNet. CNet. Salon. Slate. Wired magazine and HotWired.com. And our long lost, beloved Suck.com.

By the way, as promised, here are some early NYTimes screenshots, compliments of Rich Meislin.

Here is a screenshot of @Times on AOL

And here’s an early NYTimes.com homepage

Bibliography:

•  The Weather Channel Book
•  http://www.newrepublic.com/article/116087/weather-channel-website-chases-storms-clicks
•  http://thevane.gawker.com/the-new-weather-com-is-a-sad-shell-of-its-former-self-1550958111
•  Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internet 1st edition by Motavalli, John published by Viking Adult Hardcover
•  http://en.wikipedia.org/wiki/ZDNet
•  Architects of the Web: 1,000 Days that Built the Future of Business
•  http://www.thefreelibrary.com/ZIFF-DAVIS+UNIFIES+ITS+ONLINE+SERVICES+UNDER+A+NEW+NAME%3a+ZD+NET-a017072062
•  http://www.businessweek.com/1999/99_30/b3639039.htm
•  http://www.imdb.com/name/nm0780435/
•  http://www.informationweek.com/cnet-to-buy-ziff-davis/d/d-id/1008822?
•  http://www.fundinguniverse.com/company-histories/cnet-networks-inc-history/
•  http://www.salon.com/2005/11/14/salon_history/
•  http://www.businessweek.com/stories/1996-10-20/honey-whats-on-microsoft
•  The Highwaymen: Warriors of the Information Superhighway
•  http://www.slate.com/articles/news_and_politics/slates_10th_anniversary/2006/06/my_history_of_slate.html
•  http://archive.wired.com/wired/archive/2.10/mosaic.html?pg=5&topic=

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Rob Glaser was, and is, the founder and CEO of Real Networks. If you were around in the 90s, you’ll remember Real Audio and Real Video and the Real Media player. In the age before broadband, Real Networks pioneered streaming media on the web. Quite simply, the early web would not have been multimedia without Real, and by the late 90s, fully 85% of the streaming audio and video on the web was Real Media. But Rob was also an early Microsoft Executive, so the interview starts out with Rob giving us some fascinating stories about being recruited to join Microsoft in the early 1980s as well as his work with the successful relaunch of Microsoft Word and Excel in the mid 80s.

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What the mid-1990's debate about the so-called "clipper chip" can teach us about our contemporary debates concerning NSA surveillance of the Internet and the Web.

This episode was originally written as a piece on Medium, entitled The NSA Tried This Before, What The 90s Debate Over The Clipper Chip Can Teach Us About Digital Privacy

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A new kind of episode today. I sat down with writer, blogger and former programmer Chris Higgins to do a sort of analysis episode, expanding on some of the issues covered in Chapters 1 and 2. Hope you enjoy.

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Oliver Knowlton is another one of our Pathfinder.com alumni. He’s had a wide and varied career in media, from his role as the General Manager of Sports Illustrated to his current role as the VP of the Digital Portfolio Group at Gannett, he’s been working in various aspects of digital media for two decades. Our previous Pathfinder interviewees have given us bookends of the pathfinder story, its origin story and the denouement, as it were. Oliver’s discussion gives us a great summation of the story from someone who was there for the whole ride.

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