In this video, Nicky and Don go over how to stick to one thing you're good at and to sell it based on that one "talent" (i.e. Promoting your orthotics towards specifically runners and that you can take care of their foot pain that they experience from their daily activities.)  

Nicky's website - https://ecircleacademy.com/

P.S.

Here are a few ways I can help you more

1) Get my Patient Presentation Tool to help you treat patients easier - www.patientpresentations.com

2) Join Practice Mastery Academy to take your clinic to the next level - https://www.podiatrypracticemastery.com/store

3) Subscribe to YouTube to learn more - https://www.youtube.com/channel/UCUxwOcZdGBuqqFUazUbGyMQ