Key Points:

• Jason explains Klue's backstory (01:03)
• My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
• The three areas Jason focused on to get Klue to its first million (06:20)
• I discuss the importance of customer research (09:10)
• Jason explains how Klue educated the market about competitive enablement (10:05)
• My thoughts on creating new "must-haves" to establish subcategories (11:23)
• Jason explains how Klue is differentiating through authenticity (16:09)
• Jason unpacks why market maturity is contributing to Klue's growth (16:56)
• I talk about why proof and case studies are such powerful marketing tools (19:04)
• Why Klue took their time expanding downmarket (20:44)
• Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
• I explain why customer data should inform your integration choices (25:08)
• My thoughts on why authenticity is a strong angle to differentiate with (28:38)
• Jason explains why elevating the category is the ideal moat (29:23)
• Wrap up (31:04)

Mentioned:

Jason Smith LinkedIn

Jason Smith Twitter

Klue Website

Klue LinkedIn

Klayvio Website

Convertkit Website

Clayton Christensen Website

David Aaker LinkedIn

Wade Foster LinkedIn

Zapier Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

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