How to Win podcast with Peep Laja

Introducing new "must-haves" to the market with Klue’s Jason Smith


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Key Points:

  • Jason explains Klue's backstory (01:03)
  • My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
  • The three areas Jason focused on to get Klue to its first million (06:20)
  • I discuss the importance of customer research (09:10)
  • Jason explains how Klue educated the market about competitive enablement (10:05)
  • My thoughts on creating new "must-haves" to establish subcategories (11:23)
  • Jason explains how Klue is differentiating through authenticity (16:09)
  • Jason unpacks why market maturity is contributing to Klue's growth (16:56)
  • I talk about why proof and case studies are such powerful marketing tools (19:04)
  • Why Klue took their time expanding downmarket (20:44)
  • Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
  • I explain why customer data should inform your integration choices (25:08)
  • My thoughts on why authenticity is a strong angle to differentiate with (28:38)
  • Jason explains why elevating the category is the ideal moat (29:23)
  • Wrap up (31:04)

Mentioned:

Jason Smith LinkedIn

Jason Smith Twitter

Klue Website

Klue LinkedIn

Klayvio Website

Convertkit Website

Clayton Christensen Website

David Aaker LinkedIn

Wade Foster LinkedIn

Zapier Website


My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

...more
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How to Win podcast with Peep LajaBy Peep Laja

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