Luke Aslesen, the super-passionate co-founder of INFRMD, joined me this week to share why he felt the need to create “The Netflix Of Benefits Education.” As we all are pretty well aware of at this point, the average American has no idea how to navigate their employee benefits, and Luke’s mission has been to create a simple, easy-to-use platform with engaging content to increase healthcare literacy.

We also discussed the industry at large, why it’s been so late to the content game, and why we’re eager to see the younger generation step up and take some of that business.

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KEY MOMENTS

(00:00:00) Introducing the Netflix of Benefits Education | with Luke Aslesen
(00:00:32) Why INFMRD Was Founded
(00:12:09) Insurance Companies Are Late To The Social Game
(00:13:15) Increasing Engagement Through Diverse Content
(00:27:12) Simplifying Benefits Education for Overworked HR Teams
(00:42:09) The Insurance Industry Needs to Embrace Technology
(00:48:55) Client-Centric Social Strategies

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