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David Brand is founder and CEO of New Forests, a business that manages forests for long-term returns for institutional investors. He has an unusual climate vision. Right now the forestry business, together with agriculture and land use, is responsible for about one-quarter of the emissions that cause climate change. By unlocking the value of the carbon sequestered in forests, in conserved land, and other real natural assets, Brand aims to reverse this: Forestry, agriculture, and land use are currently responsible for producing one quarter of global emissions, but Brand wants to make the forestry industry responsible for capturing well over that percentage of emissions—all within 10 years. And he foresees a profitable way to achieve this.
By Harvard Business School Business & Environment Initiative4.6
7676 ratings
David Brand is founder and CEO of New Forests, a business that manages forests for long-term returns for institutional investors. He has an unusual climate vision. Right now the forestry business, together with agriculture and land use, is responsible for about one-quarter of the emissions that cause climate change. By unlocking the value of the carbon sequestered in forests, in conserved land, and other real natural assets, Brand aims to reverse this: Forestry, agriculture, and land use are currently responsible for producing one quarter of global emissions, but Brand wants to make the forestry industry responsible for capturing well over that percentage of emissions—all within 10 years. And he foresees a profitable way to achieve this.

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