You’ve heard the expression, “When something is free, you’re the product.” And, while you may think it’s no big deal to give away your personal data in exchange for free online services, how can you know that what you get for what you give is a fair trade? Meet some of the people determined to shape the reality (or lack thereof) of privacy online.

IRL is an original podcast from Mozilla. For more on the series go to irlpodcast.org.

Go here for the World Privacy Forum's list of the Top 10 Most Important Opt-outs.

Mozilla also has a few suggestions on how to manage the data privacy challenge discussed in this episode.

For more on this episode, including editorial commentary, visit Mozilla's Internet Citizen blog.

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Our online life is real life. We walk, talk, work, LOL and even love on the Internet – but we don’t always treat it like real life. Host Veronica Belmont explores this disconnect with stories from the wilds of the Web – and gets to the bottom of online issues that affect us all. Whether it’s privacy breaches, closed platforms, hacking, fake news, or cyber bullying, we the people have the power to change the course of the Internet, keeping it healthy, weird, and wonderful for everyone. IRL is an original podcast from Mozilla.

For behind-the-scenes video of IRL Trailer production, and a bit more about why we're making this podcast, check out our blog.