In this episode of Damn Good Marketing, host Shelby Clement talks with AI educator and content strategist Lexi Hartmann, founder of iHartContent, about the real way to use tools like ChatGPT without sounding like a copy-paste cliché.

Together, they unpack:

• Why most AI-generated content sounds robotic (and how to fix it).
• How to use ChatGPT to find your brand voice, not replace it.
• The exact pre-prompt process Lexi teaches to create authentic content faster.
• How solopreneurs can use AI for strategy, brand therapy, and audience research.
• Why human storytelling still matters in an AI-powered world.

Whether you’re starting from scratch or using AI every day, this convo is your permission slip to lean into content creation that feels good and performs.

Plus, Shelby challenges Lexi to stop hiding her genius and go all-in on her next chapter (you’ll be clapping too).

Perfect for:

→ Creators & marketers who care about real connection.

→ Small biz owners tired of AI fluff and filters.

→ Anyone who wants to use tech to save time without losing the magic.

🎙️Follow Lexi at @leximstl and learn more at @ihartcontent