Binge drinking is defined as consuming 5 or more drinks for a man, or 4 or more drinks for a woman, in about 2 hours, and the UK has a rather notorious reputation for drinking to excess, especially when abroad.

But according to a 2022 survey from Drinkaware, 26 % so nearly a third of 16 to 24-year-olds in the UK are now completely teetotal, meaning they do not drink at all. Add to this that 29% of pub visits and 37% of  restaurant visits are also alcohol free. While the non-alcoholic beverage market has grown over 506 % since 2015 and it is pretty clear that sobriety or at least being "sober curious" a search term that actually peaked in 2021 following the pandemic might be the new normal in the UK.

So could binge drinking be a thing of the past? What else has caused this change? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast written and realised by Amber Minogue.

In partnership with upday UK.

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